333 Beatties Ford Road,
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Opening in 1928, the Pharr building, located at 333 Beatties Ford Road, was built to house two small retail storefronts in the front and theater space in the rear of the first floor, with apartments in the second story. The building originally housed the Pearl Theater and, in the retail space, two lunch counters. By 1930, the theater had closed.
In 1937, the theater space re-opened as the Grand Theater and operated successfully, mostly due to the patronage of the neighboring Johnson C. Smith University, until 1967. One of five former “negroes only” theaters built in Charlotte between 1920 and 1960, the Grand is the last surviving example of these Jim Crow exhibition venues in Mecklenburg County.
The theater was designated an Historic Landmark by the Charlotte-Mecklenburg Historic Landmarks Commission on May 19, 2003.
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