333 Beatties Ford Road,
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Opening in 1928, the Pharr building, located at 333 Beatties Ford Road, was built to house two small retail storefronts in the front and theatre space in the rear of the first floor, with apartments in the second story. The building originally housed the Pearl Theatre and, in the retail space, two lunch counters. By 1930, the theatre had closed.
In 1937, the theatre space re-opened as the Grand Theatre and operated successfully, mostly due to the patronage of the neighboring Johnson C. Smith University, until 1967. One of five former “negroes only” theatres built in Charlotte between 1920 and 1960, the Grand Theatre is the last surviving example of these Jim Crow exhibition venues in Mecklenburg County.
The theatre was designated an Historic Landmark by the Charlotte-Mecklenburg Historic Landmarks Commission on May 19, 2003.
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