Geneva 4 Theatre

244 Broad Street,
Lake Geneva, WI 53147

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GENEVA Theatre proscenium, Lake Geneva, Wisconsin

Viewing: Photo | Street View

The Geneva Theatre opened June 6, 1928. Originally a single-screen theater, it has since been divided into four smaller screens. It is located in the heart of historic downtown Lake Geneva.

Since 2001, the Geneva 4 Theatre has been part of the Nova Cinemas chain, which renovated and updated the theater upon taking it over and screened first-run features.

It was closed in Summer 2008 for renovations and re-opened under a new dynamic management team. There are three theatres on the main floor original orchestra level, one is equipped for plays and concerts, another is for live performances such as ‘open mic’ comedy, small live theatre productions and movies and the thrird is for movies only. The screen in the former balcony is also used for movies only.

As of November 4, 2010, there were no listings available for the Geneva 4 Theatre and it is believed to be closed.

Contributed by Bryan Krefft

Recent comments (view all 22 comments)

LouisRugani on March 15, 2011 at 5:16 pm

June 29, 1954: New Management at Geneva Theater
LAKE GENEVA – New lobby, new box office, new management â€" all are ready to greet patrons of the Geneva Theater tonight.
Leo Kulik, who replaced Marvin Coon as manager last week, said work will be completed by the time the theater opens tonight. In celebration of the new theater’s “face”, Kulik said three CinemaScope pictures will be shown in succession this week. Beginning tomorrow night, the feature attraction will be “Three Coins in the Fountain.” This will be followed by “The Student Prince” and “Demetrius and the Gladiators."
Before coming to Lake Geneva, Kulik was manager of a Madison theater. Coon is now manager there. Both men are employees of the Standard Theater chain, Kulik since 1934. During Coon’s stay here, many improvements, including the work now being completed, were undertaken. Among the more outstanding was the installation of the CinemaScope screen. Long-range remodeling plans include complete new seating facilities.
Kulik and Coon have gone a step further than the exchange of jobs and theaters. Coon’s family, now living on Geneva Street, will join him in Madison Thursday. After their departure, Kulik’s family, still in Madison, will move into the Coon apartment here.

LouisRugani on March 15, 2011 at 5:35 pm

(June 6, 1953) $20,000 Damages Awarded by Jury

Third Trial of Case on Spitball Injury in Geneva Theater

Personal injury damages of $20,000 were awarded Robert Pfeiffer, Lake Geneva, late Friday afternoon by a circuit court jury here. The court also assessed the defendant in the case $1,500.92 in damages for Pfeiffer’s father, George, for medical and travel expenses.
The Pfeiffers had claimed that Robert’s sight was impaired when he was hit in the eye with a spitball while attending the Geneva Theater, Lake Geneva. Defendant in the case was the Standard Theater, Inc., owner of the Lake Geneva establishment.
The jury verdict found the theater management negligent on the following counts: (1) in not patroling the theater, and (2) in not maintaining reasonable control of the conduct of its patrons. Such negligence was held the cause of the injury to Pfeiffer’s sight, the jury said.
The case was heard before Judge Francis X. Swietlik, Milwaukee, since an affidavit of prejudice had been filed against Circuit Judge Alfred Drury, who heard two preceding trials of the same suit.

LouisRugani on March 15, 2011 at 5:42 pm

(September 6, 1938)
Lake Geneva, Wis. â€" Four gunmen held up the Lake Geneva theater late last night and escaped with $1,400, representing receipts of thc holiday weekend.
Louis Nye, the owner, told police two of tho bandits stayed on the main floor while thc others went up to the balcony. After they had seen the picture, the two bandits on the main floor forced Nye to go to the second floor office where the other gunmen joined them. Then they forced Nye to open the safe. Mary Sullivan, the cashier, said the bandits had worked so smoothly she did not get a good description of them.

Mike Rogers
Mike Rogers on March 24, 2011 at 11:34 am

that was aheck of alot of money.should have been making drops at the bank like we had to do many years later,Louis.

TLSLOEWS on March 25, 2011 at 1:25 pm

Thats true Mike we would have most of the money already in the bank while the movies were playing and before the patrons even left the building.

Mike Rogers
Mike Rogers on March 25, 2011 at 6:32 pm

I guess in those days they Trusted people.Bonnie and Clyde were gone.LOl.

LouisRugani on May 3, 2011 at 3:50 pm

(Janesville Daily Gazette, June 5, 1953)
Silents to 3-Dimension, Record of Veteran Geneva Projectionist
LAKE GENEVAâ€"From the silent movies to 3-dimension â€" that’s the record of progress for Raymond Mellien, who celebrates his 25th anniversary Saturday as a movie projector operator at the Geneva
Theater. And Mellien, in his long experience says, “Movies really are better than ever."
Mellien actually began his career in 1925. At that time he worked as
an apprentice operator at the old Majestic Theater, now the site of
the Kroger Store on Main Street. He became associated with the Geneva
Theater June 6, 1928, and has been with it through more managers and employes than he can remember.
The veteran operator, interviewed in his upholstery shop here, recalled some early incidents in his life.
He was born in Chicago 47 years ago and came to Lake Geneva at the age of 4. He learned to play the drums as a child and harbored a desire to be a circus performer. During these early years he produced many backyard shows for his friends and neighbors. A chance to travel with a professional show did present itself, but he was forced by his parents to refuse.
Upholstering, which was his father’s business, was very distasteful to him as a boy, Mellien recalls, but now the Haskins Street shop which meant so much to his father has taken on a new meaning for him. He finds the work he does there in the daylight hours gratifying and at times relaxing.
Mellien, tall, slender and soft-spoken, enjoys his work as a projector operator so much that he has made a hobby of showing home movies which he makes himself.
He is married to the former Florence Warner of Lake Geneva. They have two sons, Ray, 21, and Dennis, 15.
Mellien recalls that the first picture shown at the Geneva Theater 25 years ago was silent. It starred William Haines in "I’ll Tell the World”. On the same bill were presented five acts of vaudeville, and, he added quietly, “One of them was from Ringling Brothers.”
His first sound movie was George Jessel in “Lucky Boy” – and the sound was on records. The date of this event was April, 1929. Not until a year later did he show a film with sound as it is today. He showed his first 3-D movie last Sunday night.
Of all the performers who were stars a quarter century ago , Nellien believes Gloria Swanson, Joan Crawford and the Barrymores are still star material today. His all-time favorite is the late Wallace Beery. Among the hundreds of pictures he has viewed, he considers “Gone With the Wind”, “Quo Vadis” and “The Greatest Show on Earth” the best. He was especially impressed by Ingrid Bergman’s performance in “Joan of Arc” and is looking forward to her return to American movies.
His favorite of favorites is the presentation of Irene Dunneand John Boles in “Back Street” in the early 1930s.
Of today’s stars, Mellien especially likes Bette Davis, doesn’t think too much of Marilyn Monroe’s “talent”, though he admits she is a tremendous drawing card.
About movie audiences, he had this to say:
“The movie public today knows a lot more than the old audiences. Today they pick their pictures and a movie has to be outstanding in order to draw a crowd. In the old days they went to the movies no matter what played."
Mellien admitted television is the movies' greatest competitor. He doesn’t feel that 3-D movies will bring audiences back to the theatre.
"Only fewer, but better, pictures can do that."
Mellien dislikes double features and pictures made from former hits.
"They seldom compare with the original,” he continued.
Mellien expects to continue in his present job for many years. His only ambition now is a trip to Hollywood, a place he knows so much about but has never seen.
Aside from his two jobs and his hobby, Mellien finds time for other activities. He represents the Third Ward on the county board and is a member of the Masonic Lodge and the Consistory in Madison.
The Geneva Theater, a member of the Standard Theater chain of Milwaukee since 1937, honored Mellien on his 22nd anniversary with the theater. At that time, Russ Mortensen was manager. Present manager is Melvin Coon.

LouRugani on August 21, 2012 at 8:26 pm

(From another forum:)

The original stage and fly areas along with a small orchestra pit are generally intact. The original balcony in the 1928 building was split off from the main floor in 1985. With the current seats, and balcony reopened, the original theater could seat a little over 500. There was also an addition built in 1975 on the north side of the theater that was split into two theaters in 1985, each seating 150 to 200. Fund-raising is still ongoing, and the Friends of The Geneva Theater organization is currently working with the city to see if they would commit TIF Funds towards the purchase of the building. The plan is to restore the building for reuse as a Community Arts Center with a combination of a performing arts venue in the original 1928 portion, and multi-use visual and cultural arts space in the north portion of the building. Further information may be found at

tntim on September 20, 2015 at 6:26 pm

This link is to the October 27, 1928 issue of the “Exhibitors Herald and Picture World” that has pictures and an article about the Geneva Theater. View Link

LouRugani on September 22, 2015 at 6:31 pm

The GENEVA Theatre was the effort of several prominent area industrialists including chewing-gum magnate William Wrigley, Jr., Nash Motors division superintendent Robert N. Lee of Kenosha, Nash Motors vice-president Walter Alford of Kenosha, cartoonist Sidney Smith of “Andy Gump” fame, brewer William Pabst, Jr. of Milwaukee, and several others. The first operating company was Community Theatres, of which Pabst was president.

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