Victor Theatre

207 E. Seaside Way,
Long Beach, CA 90802

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Victor Theatre

The Wigwam Theatre opened in 1914. It was renamed Scotts Theatre following a remodel in 1925. It was renamed Pike Theatre in 1932. By 1938 it was renamed Victor Theatre. In April 1950 it was renamed Rainbow Theatre and closed by 1953.

Contributed by William Gabel

Recent comments (view all 9 comments)

HarryLime on October 24, 2003 at 3:50 am

This theatre was located at 207 East Seaside Boulevard.

dougsarvis on February 20, 2004 at 7:46 am

the victor was another reallly old theater that had been on the main midway in an amusement park called The Pike…it was gone by the 50’s

kencmcintyre on October 21, 2006 at 3:04 pm

On 5/13/48, the Victor was showing a triple feature:
Son of Roaring Dan
Blondie Knows Best
Three Faces West

This is from an ad in the Long Beach Independent. Open Daily 11 a.m.

kencmcintyre on February 9, 2007 at 2:35 pm

O tempores, o mores…

Theater Manager Held on Immoral Picture Charge

August 25, 1951 – Police yesterday raided a theater in the Pike amusement area and arrested the theater manager and projectionist on charges of exhibiting Immoral pictures, vagrancy and disorderly conduct. Booked were Chester E. Wind, 45, Los Angeles, theater manager, and James Solosky, 48, of 5442 Lemon Ave.

Det. Insp. E. H. Kennedy said he paid 50 cents to see films in the theater and that one of them, entitled “Tantalizing Tease”, exhibited a comely young lady whose attire consisted mostly of a smile. The theater is at 207 E. Seaside Blvd. Kennedy was assisted by Officers F. L. Good and R.C. Deaton. Wind and Solosky were released on $300 bail each, pending court appearances.

kencmcintyre on July 7, 2007 at 11:02 pm

You can see a theater under construction in this photo, but I can’t read the sign to what the name is:

kencmcintyre on September 21, 2007 at 3:23 pm

Here is a 1949 ad from the Long Beach Independent:

kencmcintyre on December 12, 2008 at 2:08 am

The Victor was renamed the Rainbow in April 1950, according to an item in Boxoffice magazine at that time:

Joe Rankine Jr. has opened his remodeled Rainbow Theater, formerly the Victor, on the Pike at Long Beach.

kencmcintyre on May 7, 2009 at 12:38 am

Here is an item in the Long Beach Independent on 8/25/48:

Sale of two theaters by Isaac Victor, veteran Long Beach showman, was revealed last night. E. V. Tracy, owner of the Tracy Theater, has negotiated purchase of the Victor Theater, with clearance of the property through escrow expected today. The Rialto Theater was sold to Louis Federici.

elmorovivo on August 13, 2018 at 11:31 am

The Victor Theater opened as the Wigwam Theater sometime in 1914. Around 1923-1924, was remodeled and reopens in 1925 as the Scotts Theater. From 1932 to 1935, was called The Pike Theater. By 1938, was acquired by Isaac Victor, who changed the theater name to Victor Theater. Still, had another name change in 1950, this time to Rainbow Theater. In the 1953 city directory, the building was listed as vacant.

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