Silvercity Fairview

1800 Sheppard Avenue,
Toronto, ON M2J 5A7

Unfavorite 1 person favorited this theater

Help us make this street view more accurate

Please adjust the view until the theater is clearly visible. more info

Ad for opening of Fairview's original incarnation on Aug. 5, 1970

Viewing: Photo | Street View

Opened in 1988, an eight-screen multiplex located above the food court in Fairview Mall. Was once operated by Cineplex Odeon, but closed in the late-1990’s. It was reopened in 2001 as the flagship location for the new Rainbow Cinemas chain. Rainbow Cinemas showed first-run films, usually at a discounted price.

It was closed in January 2008. Since reopened with nine-screens.

Contributed by Paul Brechbuhler

Recent comments (view all 14 comments)

telliott on January 17, 2008 at 4:48 pm

Exctly Im Not Famous, i think Cadillac Fairview wanted a more upscale, up to date cinema complex for the “new” Fairview Mall. The Victoria Terrace was also a very nice theatre complex especially that nice lobby with the big windows looking out over the parking lot. That became a gym I believe. It’s nice to know though that Fairview will not be without a theatre but will be getting a newer more modern one.

PeterD on July 23, 2009 at 11:31 am

This was the last projection booth I ever worked, in July of 1999 when it was still a Cineplex-Odeon booth. When my booth at the Showcase closed, they moved the ORC platter and Vic-8 projector into auditorium #1 at Fairview. The picture was huge and stunning. Booths 2-6 were Simplex heads, Balco platters and somewhat-unique CPA-10 automations.

igoudge on August 5, 2010 at 10:36 am

Only managed to make it up to the Fairview Rainbow once and it defintely served its purpose and was a nice enough discount theatre but with all of the renovations the mall was going through at the time (this was back in 2006) I am not surprised Rainbow got kicked out and Cineplex/Famous took the property back. Have to make the trek up there at some point to see what they managed to do with the space, I imagine they started almost from scratch but…..

qwo06 on September 15, 2010 at 2:34 am

Yes, the cinemas were all rebuilt from scratch.

rivest266 on January 7, 2012 at 3:45 pm

I uploaded the 1988 grand opening ad.

JCharles on December 4, 2013 at 4:28 pm

See the photo section for the ad announcing the original theatre’s opening on Aug. 5, 1970.

SilverPlaqueVII on January 27, 2014 at 1:58 pm

This theatre should be listed as open (showing movies) and it has 9 screens. It is now operated by Cineplex since December 2008.

telliott on January 27, 2014 at 2:23 pm

It’s also called Silvercity Fairview. Never CC Willowdale.

rivest266 on March 5, 2014 at 5:43 pm

Also uploaded the 2008 grand opening ad

SilverPlaqueVII on July 30, 2014 at 10:02 pm

Silvercity Fairview recently added the Xscape Entertainment Theatre as of now. So long Techtown.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater