Cineplex Cinemas Fairview Mall

1800 Sheppard Avenue,
Toronto, ON M2J 5A7

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Ad for opening of Fairview's original incarnation on Aug. 5, 1970

Viewing: Photo | Street View

Opened August 5, 1970, an eight-screen multiplex located above the food court in Fairview Mall. Was once operated by Cineplex Odeon, but closed in the late-1990’s. It was reopened in 2001 as the flagship location for the new Rainbow Cinemas chain. Rainbow Cinemas showed first-run films, usually at a discounted price.

It was closed in January 2008. Since reopened with nine-screens.

Contributed by Paul Brechbuhler

Recent comments (view all 16 comments)

igoudge on August 5, 2010 at 3:36 pm

Only managed to make it up to the Fairview Rainbow once and it defintely served its purpose and was a nice enough discount theatre but with all of the renovations the mall was going through at the time (this was back in 2006) I am not surprised Rainbow got kicked out and Cineplex/Famous took the property back. Have to make the trek up there at some point to see what they managed to do with the space, I imagine they started almost from scratch but…..

qwo06 on September 15, 2010 at 7:34 am

Yes, the cinemas were all rebuilt from scratch.

rivest266 on January 7, 2012 at 8:45 pm

I uploaded the 1988 grand opening ad.

JCharles on December 4, 2013 at 9:28 pm

See the photo section for the ad announcing the original theatre’s opening on Aug. 5, 1970.

SilverPlaqueVII on January 27, 2014 at 6:58 pm

This theatre should be listed as open (showing movies) and it has 9 screens. It is now operated by Cineplex since December 2008.

telliott on January 27, 2014 at 7:23 pm

It’s also called Silvercity Fairview. Never CC Willowdale.

rivest266 on March 5, 2014 at 10:43 pm

Also uploaded the 2008 grand opening ad

SilverPlaqueVII on July 31, 2014 at 3:02 am

Silvercity Fairview recently added the Xscape Entertainment Theatre as of now. So long Techtown.

SilverPlaqueVII on November 25, 2016 at 2:44 am

Asserted from 2 years ago, the Xscape Arcade replaced the lounge which moved to Don Mills VIP.

SilverPlaqueVII on November 28, 2016 at 3:22 am

UPDATE: SilverCity signage still intact, but name changed to Cineplex Cinemas Fairview Mall (many of the SilverCities kept their signs or replaced altogether).

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