Silvercity Fairview

1800 Sheppard Avenue,
Toronto, ON M2J 5A7

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Ad for opening of Fairview's original incarnation on Aug. 5, 1970

Viewing: Photo | Street View

Opened in 1988, an eight-screen multiplex located above the food court in Fairview Mall. Was once operated by Cineplex Odeon, but closed in the late-1990’s. It was reopened in 2001 as the flagship location for the new Rainbow Cinemas chain. Rainbow Cinemas showed first-run films, usually at a discounted price.

It was closed in January 2008. Since reopened with nine-screens.

Contributed by Paul Brechbuhler

Recent comments (view all 14 comments)

telliott
telliott on January 17, 2008 at 11:48 am

Exctly Im Not Famous, i think Cadillac Fairview wanted a more upscale, up to date cinema complex for the “new” Fairview Mall. The Victoria Terrace was also a very nice theatre complex especially that nice lobby with the big windows looking out over the parking lot. That became a gym I believe. It’s nice to know though that Fairview will not be without a theatre but will be getting a newer more modern one.

PeterD
PeterD on July 23, 2009 at 5:31 am

This was the last projection booth I ever worked, in July of 1999 when it was still a Cineplex-Odeon booth. When my booth at the Showcase closed, they moved the ORC platter and Vic-8 projector into auditorium #1 at Fairview. The picture was huge and stunning. Booths 2-6 were Simplex heads, Balco platters and somewhat-unique CPA-10 automations.

igoudge
igoudge on August 5, 2010 at 4:36 am

Only managed to make it up to the Fairview Rainbow once and it defintely served its purpose and was a nice enough discount theatre but with all of the renovations the mall was going through at the time (this was back in 2006) I am not surprised Rainbow got kicked out and Cineplex/Famous took the property back. Have to make the trek up there at some point to see what they managed to do with the space, I imagine they started almost from scratch but…..

qwo06
qwo06 on September 14, 2010 at 8:34 pm

Yes, the cinemas were all rebuilt from scratch.

rivest266
rivest266 on January 7, 2012 at 10:45 am

I uploaded the 1988 grand opening ad.

JCharles
JCharles on December 4, 2013 at 11:28 am

See the photo section for the ad announcing the original theatre’s opening on Aug. 5, 1970.

SilverPlaqueVII
SilverPlaqueVII on January 27, 2014 at 8:58 am

This theatre should be listed as open (showing movies) and it has 9 screens. It is now operated by Cineplex since December 2008.

telliott
telliott on January 27, 2014 at 9:23 am

It’s also called Silvercity Fairview. Never CC Willowdale.

rivest266
rivest266 on March 5, 2014 at 12:43 pm

Also uploaded the 2008 grand opening ad

SilverPlaqueVII
SilverPlaqueVII on July 30, 2014 at 4:02 pm

Silvercity Fairview recently added the Xscape Entertainment Theatre as of now. So long Techtown.

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