Showroom Cinema

110 Main Street,
Bradley Beach, NJ 07720

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Showroom Cinema

Last single-screen in full-time operation in area. Opened as the 750-seat Palace Theatre in 1915, presenting vaudeville. It went over to movies at Christmas 1925. It was renamed Beach Cinema in 1976 when the seating capacity was given as 520. It was closed November 4, 2018. It reopened as the 2-screen Showroom Cinema on May 31, 2019 with a reduced total seating capacity of 336 (315 & 23). It was closed on March 16, 2020 due to the Covid-19 pandemic. It was announced in September 2020 that the closure would be permanent.

Contributed by Gary Crawford

Recent comments (view all 32 comments)

Mike (saps)
Mike (saps) on March 5, 2019 at 6:11 pm

So what is happening with this house?

markp
markp on March 6, 2019 at 5:31 am

The plan was to split it into 3 theatres from what I read. One theatre would use the original screen and the other two would be in the rear of the auditorium. It shouldn’t take that long. Its already been 4 months. When I worked with GCC in the 70s we split theatres in less than 2 months.

ridethectrain
ridethectrain on January 5, 2020 at 9:07 pm

Please update, total seating 338. Theatre 1 315 and Theatre 2 23. Source Boxoffice Magazine

markp
markp on January 6, 2020 at 10:12 am

I thought they were going to split it into 3. Btw, how was it split?? From the recent photos it looks like a side to side split instead of front to back.

walterk
walterk on September 22, 2020 at 3:09 pm

Article from the Asbury Park Press dealing with the closing.

ridethectrain
ridethectrain on September 22, 2020 at 3:49 pm

Please update, CLOSED

dallasmovietheaters
dallasmovietheaters on September 23, 2020 at 4:32 am

ShowRoom Cinemas closed The ShowRoom Cinema in Bradley Beach and its triplex in Asbury Park on March 16, 2020 due to the COVID-19 pandemic. In September of 2020, ShowRoom made both closures permanent. They became two of many theatres closed permanently by their operators due to the COVID-19 pandemic.

ridethectrain
ridethectrain on January 12, 2021 at 7:58 pm

Please update, closed but renovating From The Asbury Park Press Bradley Beach movie theater coming back with new owner, big changes David P. Willis Asbury Park Press View Comments

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BRADLEY BEACH - An investor group plans to bring movies back to Bradley Beach.

Cinema Lab, a group that plans to reopen several other iconic New Jersey cinemas in 2021, is buying the former ShowRoom Cinema Bradley Beach, which closed permanently last year, a consequence of the coronavirus pandemic.

The theater, which will be remodeled, will reopen this summer as The Bradley. It will feature the latest studio, independent and blockbuster films as well as live performances and community programming, the group said in a statement.

Cinema Lab has launched a Kickstarter campaign to raise $50,000 to help fund a portion of the purchase as well as remodeling costs.

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The ShowRoom Cinema in Bradley Beach is scheduled to open Friday, May 31. “This theater is a vital part of the history of Bradley Beach, and an essential cultural center which has been devastated by this pandemic,” said Arianna Bocco, president of IFC Films and a Bradley Beach resident.

“As a year-round resident, I could not be more thrilled to work with an amazing group of passionate film professionals to save this landmark as a movie theater for our entire community to enjoy.”

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The investors and partners include Cinema Lab and its chief executive officer Luke Parker Bowles, the nephew of Prince Charles' wife Camilla and former New York chair of the British Academy of Film and Television Arts; Bocco; and actor and local resident Patrick Wilson.

The Showroom, and its owners Michael Sobano and Nancy Sabino, operated a three-screen theater in Asbury Park, and the former Beach Cinema, a beloved theater that was built in 1915. The two purchased the Bradley Beach movie house in 2018.

Beach Cinema in Bradley Beach is nearing a deal to be sold. Both theaters were forced to close at the start of the coronavirus pandemic. They didn’t reopen, and in September, the owners made the decision to close permanently. Showroom Cinema Bradley Beach was only open for a less than a year before the coronavirus hit. The Asbury Park theater is not part of the sale.

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Cinema Lab’s plan is to expand the single-screen cinema to three auditoriums, with a large stage for live events. The theater will serve alcohol too and have an updated lobby and lounge.

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There will be event space for local events, fundraisers and other functions, the group said. There will also be a cinema membership program and special events hosted for the Bradley Beach community.

“From first-run films to live performances, the revamped Bradley will be leading the charge with the latest technology and a hometown feel, while providing a boutique theatrical experience for Bradley Beach and the surrounding community,” Wilson said in a statement.

Bradley Beach Mayor Larry Fox said he supports the new cinema.

“Main Street in Bradley Beach, and for that matter America, has taken some real hits with the pandemic,” Fox said in a statement. “Our Main Street Task Force has already been focused on improvements, and the potential for a professional entertainment group for the theater couldn’t be better news.”

David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes APP.com’s What’s Going There and Press on Your Side columns and can be reached at . Join his What’s Going There page on Facebook for updates.

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