RKO Proctor's 58th Street Theatre

154 East 58th Street,
New York, NY 10022

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58th Street Theatre, New York, NY in 1929 - Auditorium

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This spectacular Thomas Lamb designed Atmospheric style theatre first opened on December 20, 1928, on the same site as Proctor’s Pleasure Palace Palm Gardens, which dated back to 1895, and was demolished to make way for what F.F. Proctor termed his “Greatest Triumph”.

The theatre had two entrances and two marquees, one on East 58th Street and the other in mid-block on Third Avenue. Tunnel-like lobbies connected them to the theatre’s high-vaulted grand foyer, which had ornate staircases at each end that lead to the mezzanine promenade and balcony. The Spanish Renaissance auditorium with its “midnight sky” ceiling was similar to that of Lamb’s Keith-Albee in Flushing, Queens, which was built simultaneously with the 58th Street and opened five days later. The 58th Street Theatre was especially notable for its huge balcony, which had almost as many seats as the orchestra floor and rose from above the latter’s 12th row to afford good views of the stage attractions. That was unfortunate for patrons sitting further back in the orchestra because they could only see the balcony’s underbelly and were cut off from the sky effects on the main ceiling.

Proctor’s East 58th Street Theatre opened with vaudeville and a feature movie that was first-run for its neighborhood but had already been shown in one of the Broadway-Times Square showcases. There was a complete change of program twice a week. Perhaps because it was the first Atmospheric style theatre to be built in Manhattan, the East 58th Street Theatre drew crowds for several months, but once the novelty wore off, attendance plummeted.

In 1929, the aged F.F. Proctor decided to retire and sold all his theatres to the RKO circuit. Out of respect, RKO kept his name on the 58th Street Theatre, and it remained RKO Proctor’s 58th Street Theatre for a couple of decades before being shortened to the RKO 58th Street Theatre. RKO soon dropped the vaudeville and switched to double features, which were still first-run for that neighborhood. The nearest theatres on the East Side showing the same movies as the 58th Street Theatre were the Academy of Music on 14th Street and the RKO 86th Street Theatre.

Situated in a busy shopping district that included Bloomingdale’s department store, the 58th Street Theatre did good business but rarely enough to fill its 3,163 seats. In 1956, RKO did some modernizing to the plans of architect John J. McNamara, and reduced the seating capacity to about 2,000. However, that was still too large for that area of Third Avenue, where it had to compete with several new art theatres of 600 seats or less. Its operating costs were too high, and the value of its underlying ground was sky-rocketing.

Around 1967, RKO closed the 58th Street Theatre and put a sign on the marquee that said “Go to the RKO 86th Street for the Best in Entertainment”. The 58th Street Theatre was sold and demolished for a 39-story luxury building. To make up for its loss, RKO built a new twin cinema on 59th Street, which is now also ancient history.

Contributed by Warren G. Harris

Recent comments (view all 64 comments)

Al Alvarez
Al Alvarez on July 13, 2012 at 2:09 pm

Great memories TonyV. I still remember calling the local police to help a man who claimed to have been injured by a bullet that somehow escaped from the screen in PLATOON and a lady claimed the staff was bugging her home phone to track her movie-going probabilities.

TonyV
TonyV on July 13, 2012 at 3:01 pm

I remember some of the promos – Godzilla was coming, or maybe the Beast from 20,000 fathoms, but it breathed fire. A few weeks before hand a large cardboard cutout was erected inside the Orchestra lobby where you would see it after your ticket was taken. Its jaw moved via an electric motor and it breathed smoke. The smoke was generated by a small pan with asbestos? on the bottom. You poured a SMALL" amount of titanium tetrachloride in the pan and it would spontaneously smoke and be blown out when the jaws opened. Inevitable occurred, too much fluid added and some spilled. The resulting cloud was awesome and smoke out the Lady’s Room on the second level. We had to rush Godzilla outside in front of the theater where he fumed and smoked for an hour probably getting more attention than inside. After that he gave up smoking in the house.

I was asked to go around Manhattan schools with two artists from Disney Studios for, was it Alice in Wonderland. I carried easels, large paper books and they would set up on a stage in the school and draw some of the favorites. They were uninhibited characters, took me to lunch and gave me a twenty for helping them. I heard quite a bit about Walt, how he was a genius but a hard boss, etc. Then there was the “Prettiest Baby” promotion. Parents submitted baby pictures which were posted in numbered order. For two weeks each patron was given a paper ballot to vote for the prettiest. Women of course spent twenty minutes studying the pictures before voting. Men weren’t that interested until they saw one bald headed lad, big ears sticking out and an inane smile. They all voted for him. The female vote being split, the prettiest baby was chosen and certainly wasn’t but he had his five minutes of fame.

60s_Usher
60s_Usher on August 26, 2012 at 8:09 am

Well, the theater didn’t close in 1966 because I was working there into November of that year, and it showed no signs of closing. But, alas, after that, I moved on and didn’t go back for decades, and by then it was long long gone. Too often in my life, I have realized too late that I loved something or someone, and had let it go without even saying goodbye. What an amazing place it was — one of the very last of the grand movie palaces/vaudeville houses. Seven stories of unused dressing rooms, a full bank of stage lights controlled by big mechanical rheostats and muscles. By the time I left, the Paramount — perhaps the grandest of all — was gone, the Roxy was gone, and the neighborhood movie palaces were dropping like flies. The RKO 58th was one of the grandest of the grand neighborhood movie palaces. I remember lines around the block for “Cleopatra” and one of the early James Bond flicks. We could accommodate 10,000 patrons a day. But, alas, most of the time the place was nearly empty. It only survived as long as it did because the manager, Nick Constabile, convinced the aging and ossified RKO management that the 3rd avenue area had undergone an early version of gentrification, and that we could double our prices, show one movie, and serve demi-tasse, and compete against the oh-so-chic neighborhood upstarts. But it was just a holding action. I grew up in that theater, and learned lessons about people that have stayed with me all my life. More even than the theater itself, the people I worked with , from a diversity of backgrounds have stayed with me . I have started to write a book about my four summers at the RKO 58th, almost because I must.

rivest266
rivest266 on September 24, 2013 at 4:33 pm

Grand opening ad uploaded in the photo section for this cinema.

paulnelson
paulnelson on September 24, 2013 at 6:25 pm

Wow but a bit overblown. Like elaborate theatres but there is a limit. Still should have been saved. Proscenium arch is outstanding and plaster work.

CharmaineZoe
CharmaineZoe on November 16, 2013 at 2:47 am

I have a photo of the original Proctor’s Pleasure Palace Theatre which stood on this site from 1895 to 1928 in my Flickr photostream if anyone is interested.

http://www.flickr.com/photos/charmainezoe/10873852866/

SethLewis
SethLewis on September 6, 2015 at 2:33 am

I remember this at the end of its natural life in the mid 60’s…Mostly Warner Bros and Universal product…As an 8 or 9 year old was taken to fare such as Not With My Wife You Don’t and The Spy with the Cold Nose

AlexNYC
AlexNYC on May 14, 2016 at 8:06 pm

I was looking through the OLDNYC site of the NYPL and came across a rare photo from 1928 of 58th Street street view that showcased the RKO Proctor theater. I uploaded it to the photo page of this site. I included the OldNYC web page, but I’m not sure whether the link will work.

http://www.oldnyc.org/#713947f-a

Comfortably Cool
Comfortably Cool on May 15, 2016 at 9:46 am

“AlexNYC,” that photo shows the exterior of the original Proctor’s on that site just before it was demolished to make way for the Thomas Lamb atmospheric.

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