Valleyview Cinemas

777 Hamburg Turnpike,
Wayne, NJ 07470

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Jerry Lewis

Viewing: Photo | Street View

One of the first of the Jerry Lewis Cinemas, this twin originally opened on March 25, 1970. The Valleyview Cinemas closed in 2005, and was converted into a restaurant.

Contributed by RobertR

Recent comments (view all 22 comments)

umbaba
umbaba on January 22, 2006 at 3:37 am

can someone post a photo of the theater…all of a sudden I can’t find one and the links here don’t work…I’d appreciate it

Joe Vogel
Joe Vogel on August 26, 2009 at 11:30 pm

The May 18, 1970, issue of Boxoffice ran an article about the Jerry Lewis Cinema. They gave the opening date as March 25, 1970. The company that built the Jerry Lewis theaters, Network Cinemas Corporation, had been formed in September, 1969, so they had managed to get their first theater open in about six months. The interiors of the theater were designed by Robin Wagner, but Boxoffice didn’t give the name of the architect.

mdvoskin
mdvoskin on December 14, 2009 at 3:06 pm

This is how it looked at the end.

AlAlvarez
AlAlvarez on July 5, 2010 at 9:24 am

Jerry Lewis made a personal appearance here on opening week, March 30, 1970 to help launch the site.

View link

Mike Rogers
Mike Rogers on July 5, 2010 at 10:26 am

It doesn’t look at all like Lewis Twin Theatre.More like a laundry store.

TLSLOEWS
TLSLOEWS on July 5, 2010 at 10:37 am

Nice ad AlAvarez.

HAMMER77777
HAMMER77777 on October 31, 2010 at 3:07 pm

i used to live right behind it in the apartments but left in 2002…what is it Now?

Jef
Jef on July 20, 2012 at 6:01 am

I think the Valleyview Cinema is now Extreme Kidz Parties.

Tinseltoes
Tinseltoes on July 29, 2012 at 7:56 am

Described in this 1970 trade article: Boxoffice

Jef
Jef on October 26, 2013 at 11:23 am

From 1969 to 1980, the National Cinema Corp. franchised “Jerry Lewis Cinemas” as a business opportunity for those interested in theatrical movie exhibition. A harbinger of the cookie-cutter “cineplex” type movie theaters that would become popular in the 1970s, a Jerry Lewis Cinema was billed in franchising ads as a “mini-theatre” with a seating capacity of between 200 and 350. Though billed as “luxurious and plush”, the actual theaters were not luxurious, but not bare-bones either. Jerry Lewis Cinemas stated that the theater could be operated by as little as a staff of two due to automation and the fact that the franchisor would provide support in booking films and help in other areas of film exhibition.

National Franchise Corp. successfully wooed Lewis to provide his name and star-power to the franchising operation. As well as bearing his name, each Jerry Lewis Cinema bore a sign with a cartoon logo of Lewis in profile. The theaters were pitched to investors that were not movie exhibition veterans, pitching owning a movie theater as a “mom and pop” operation.

There initially were 158 territories that were franchised, with a buy-in fee of $10,000 or $15,000, depending on the territory, for what was called an “individual exhibitor”. For $50,000, the Jerry Lewis Cinemas offered an opportunity known as an “area director” in which investors not only were given their own cinema, but controlled franchising opportunities in a territory.

The success of the chain was hampered by the chain’s policy of only booking second-run, family-friendly films. Eventually, the policy was changed, and the Jerry Lewis Cinemas were allowed to run other, more competitive fare, but after a decade, the chain failed. Both Lewis and National Cinema Corp. declared bankruptcy in 1980.

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