Cinema-Guild and Studio
2436 Telegraph Avenue,
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The Cinema-Guild was opened in a duplex storefront on the corner of Telegraph Avenue and Haste Street in 1952 by Ed Landberg and, according to an East Bay Express article (12/28/84) was said to be “the first repertory cinema in America”. Within a year Landberg opened a second theater, the Studio, adjacent to the Cinema-Guild, resulting in “the country’s first-ever ‘twin cinema’”.
It was at the Cinema-Guild and Studio that the “program guide” which included film reviews and essays on film, was introduced and became extremely popular with patrons of the theaters.
For a time Pauline Kael (who was married for a few years to Landberg) worked there as a manager before heading to the East Coast to become a legend in her own right.
Landberg expanded his operations in 1960 when he converted a recently-closed restaurant several blocks down Haste Street (at Shattuck Avenue) into the Cinema, which would years later be known as the Fine Arts(q.v). He would also go on to open the Gateway in San Francisco (q.v.). But in 1967, he closed the by-now legendary Cinema-Guild and Studio.
The storefront that housed the two theaters was subsequently converted into a bar and grill. It was badly damaged by a fire in November 2011, and the remains were demolished.
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