Avenue Playhouse

1187 Avenue of the Americas,
New York, NY 10036

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Avenue Playhouse

A Manhattan art house on Sixth Avenue (now Avenue of the Americas) at 47th Street where Vittorio De Sica’s neo-realist masterpiece “Shoe Shine” began a long run in August, 1947.

Contributed by Gerald A. DeLuca

Recent comments (view all 27 comments)

richardobrien on July 26, 2007 at 4:55 pm

Hi Al – I saw Pinocchio when I was six and was sorely disappointed. As far as I was concerned, Jiminy Cricket was the star, as he was the only thing I liked, except maybe Monstro the whale. I did love Jiminy.


richardobrien on July 27, 2007 at 12:16 am

As long as we’ve begun talking about the Forty-Eighth Street Music Hall, I’ve got some info I’ll post under the Belmont. All of these theatres, like the Miami, should be listed under each of their individual names. I’d have found the Miami listing years ago if it had been listed, or even cross-listed.
richard o'brien

Mike (saps)
Mike (saps) on July 27, 2007 at 2:54 pm

Warren, many of the photos you have posted at Photobucket (including the one on 8/5/05, say that the “page is not found.” I hope you can activate some of these defunct links, here and on other theater pages.

richardobrien on July 27, 2007 at 2:58 pm

Thanks Warren. I’ll see what I can find on that photo and article. Meanwhile, interesting to find out that the Lincoln Center Performing Arts Library actually has a file on the theatre.

Al Alvarez
Al Alvarez on August 5, 2008 at 4:41 am

In early 1937 there was a 47th Street Cinema operating at 104 West 47th Street and showing Irish films. Could this have been the Miami?

Ed Solero
Ed Solero on April 18, 2011 at 5:13 am

The status of this theatre should be changed to “Demolished” as the entire odd-numbered block front of Sixth Avenue between 46th and 47th Streets is now occupied by the monolithic 1185 Avenue of the Americas.

robboehm on June 5, 2011 at 5:46 pm

As the Avon it functioned as a TV preview theatre. When I was a teen in the early 1950’s I attended one of these sessions with my parents. Most of the pilot’s we previewed never made to it the airwaves.

Joe Vogel
Joe Vogel on July 7, 2013 at 7:01 am

A permit for construction costing $300,000 was issued for the theater at 1187-1197 Sixth Avenue in 1944, according to an entry in the Office for Metropolitan History’s Manhattan New Building Database. As new construction had to be approved by the War Production Board at that time, I don’t know if this project was carried out or not. If it was, the architects were Schlanger & Sornik.

The Avon Theatre at 6th Avenue and 47th Street also is mentioned in the John and Drew Eberson archives as a 1952 project (#1624), though the nature and extent of the project is not stated.

Joe Vogel
Joe Vogel on September 10, 2013 at 10:11 pm

In 2006, lostmemory posted th is comment on May 21:

“NYC issued a c/o to a 498 seat motion picture theater at this address in March of 1936. It was an existing building so this theater was most likely operating prior to that date. The owner at that time was Ben-Jim Amusement Corp.”
Then, on August 4, 2008, AlAlvaraez posted this:
“In early 1937 there was a 47th Street Cinema operating at 104 West 47th Street and showing Irish films. Could this have been the Miami?”
Now I’ve come across an item in The New York Clipper of December 6, 1913:

“Walter J. Salamon, as president of Manhattan Fee Co., will build a one-story moving picture theatre at No. 821 Sixth Avenue, L shaped to Nos. 102-104 West Forty- seventh Street, New York, to seat five hundred and seventy-two. Thos. W. Lamb, as architect, filed plans for an outlay of $125,000.”

I don’t know if the address 821 Sixth Avenue was a typo or part of some earlier numbering system, but the place did apparently sit at least partly on the site of the 47th Street Cinema AlAlvarez mentioned. I wonder if these could all have been the same theater? As the 1913 building was L-shaped, the entrance might have been moved from one street to the other for a while.

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