New Mission Theater

2550 Mission Street,
San Francisco, CA 94110

Unfavorite 14 people favorited this theater

Showing 1 - 25 of 61 comments

stevenj on October 10, 2014 at 11:22 pm

2 new photos added today – one of the marquee and blade shrouded in netting and with a banner claiming a 2015 opening and the other taken from the corner of 22nd and Mission showing the changing landscape in the Mission.

Mike (saps)
Mike (saps) on June 27, 2014 at 1:34 pm

Per Alamo’s facebook page dated May 7, 2014:

Sorry to have been dormant on this page for so long. Permitting has taken WAY longer than expected but we are almost through the process and renovation should begin in earnest very soon. We are 100% committed to restoring and opening this… space. Stay tuned for more info and details soon! The Alamo Drafthouse IS coming to the Mission.

Mikeyisirish on June 27, 2014 at 11:19 am

Anyone know the status on the restoration, or have plans stalled?

hdtv267 on June 17, 2013 at 8:25 am

The blog Mission Mission posted up a photo of someone with a tattoo of the marquee of this theatre.

Now that is one photo for this page!

Mike (saps)
Mike (saps) on January 26, 2013 at 3:34 pm

Direct link to Alamo website about this theater here.

Broan on January 26, 2013 at 3:05 pm

hdtv267 on January 25, 2013 at 4:54 am

I don’t understand why you feel the need to take shots at the Castro theatre. In fact – they’re only dark one Monday in January, other than that every day on the calendar is full. So, please please do your homework before coming on here. Granted they did take those days off in the past, but now is now.

Your venom should perhaps be placed at Landmark. They shut down 4 screens for independent film in 2012.

If food being offered in a theater is being viewed as competition and since Alamo shows a mix of mainstream and revival- then perhaps AMC and Cinemark have reason to be concerned as well, not just the Castro.

Seems you might a slight tad biased due to your “audience” with Mr. League. No?

I’m thrilled that the Drafthouse is going to open and hope they are so by November 2013 so I can visit. I hope they survive 91 years and beyond.

terrywade on January 23, 2013 at 2:22 am

Yes the big neon sign will come to life. I beleive the tubes are a bright red/orange neon. The paint will be a rustic red Southwest look.

stevenj on January 23, 2013 at 1:32 am

From the Alamo Drafthouse page for San Francisco. Pictures of the interior are at the link at the end of the last sentence.

Mikeyisirish on January 22, 2013 at 8:29 pm

Any idea if the neon will be restored?

terrywade on January 22, 2013 at 8:19 pm

I have talked to Tim League of Drafthouse Cinemas. For the large downstairs theatre he may put in a semi large curved screen with curtains and a kick ass stereo sound surround system. I told him to contact Century/Cinemark as in Pleasant Hill CA they have a large D-150 screen track that will go up in dust in a few months when they turn the wreckers ball on this classic dome theatre. Tim also knows about showmanship and the use of color lights in the new theatres coming at the New Mission. The Castro Theatre SF will have some major competion and food when this new theatre opens in about a year. You won’t find the New Mission Theatre SF closed on Mondays & Tuesdays like the Castro Theatre is now. The Mission plans to run retro, first run and some 70mm real film plus digital movies and grindhouse festivals and great trailers. Good luck to Tim and the New Mission San Francisco CA. Wait till the noisy movie people in SF find out about the Drafthouse policy for cell phones and tweets in the theatre when a movie is on. This area of Mission St in SF is making a big comback.

hdtv267 on January 14, 2013 at 7:58 am

Yup, approval came through and it looks to be 10-12 months for the renovations.

Here’s hoping it’s open in November for my annual birthday visit.

SocketSite has the info as well

stevenj on January 11, 2013 at 2:24 pm

Looks like the planning commission has given its OK for the Alamo Drafthouse 5 plex + condos next door.

Another SF theater saved. The Strand on Market St also was saved in 2012 by ACT. After reading some of the above comments about how hard it is to restore/save movie theaters in SF (and it is) I think it is worth mentioning that film theaters are hard to save/restore everywhere, not just SF. The “closed” “demolished” list on Cinema Treasures is a testament to that. BTW the “Divisadero” mentioned above is the Harding Theater.

hdtv267 on January 11, 2013 at 8:35 am

Back to socketsite and the news that this week (1/7/13)the plans for the New Mission/Alamo renovation come up before the San Francisco Planning Commission. Here’s hoping all goes well.

is the link to that news- also included is an artist’s rendering of what the final product (114 condos as well) should look like.

CSWalczak on September 13, 2012 at 11:43 am

Snarky, hdtv267? Hardly. Ask anyone who has been associated with the San Francisco Neighborhood Theater Association just how difficult it is to preserve theaters in San Francisco. It is never easy in any large city, but it is especially so in SF. One the main purposes of this site is to contribute to and publicize preservation efforts and the related challenges. The recent histories of the efforts to preserve the Divisadero, the Metro, and the Coronet are all testaments to the difficulty of advancing theater preservation in this great city.

hdtv267 on September 13, 2012 at 9:50 am

From please enjoy a photo with different angle of the classic marquee and also a planned interior layout, find it below…

Please too, keep in mind that you’ll also find a comment section at the bottom of that page as well. That is more the place for snarky comments about the state of restorations in San Francisco, not a site mainly for Cinema Treasures.

CSWalczak on September 12, 2012 at 2:23 pm

Probably? Nay, certainly. Rehabilitation, restoration, and construction projects can take years in SF. The process is extensively politicized, and any project is reviewed by an incredible array of governmental and civic groups.

Scott Neff
Scott Neff on September 12, 2012 at 2:04 pm

Not surprising at all. San Francisco is probably extremely difficult to build in, let alone an historic building.

hdtv267 on September 11, 2012 at 4:18 am

It now looks like the Alamo might not be ready until December 2013 at the EARLIEST

“The Wall Street Journal today has an update on the project, which still doesn’t take its plans to the Historic Preservation Commission until this December. That puts their opening now out to late 2013 at the earliest, which may make some impatient Mission denizens sad.”

Full article here…

hdtv267 on September 6, 2012 at 7:54 pm

Great Article about the New Mission’s come back hopes…..

Joe Vogel
Joe Vogel on August 7, 2012 at 4:42 pm

Colonial Revival in the style field should be Spanish Colonial Revival, which was the original style before Timothy Pflueger’s Deco remodeling job.

Also, I’ve noticed that the auditorium photo captioned “Interior of the New Mission Theater” in the Moving Picture World article I linked to in my previous comment depicts a different auditorium than the photo captioned “Interior of Theatre” in this article in The Music Trade Review published the same year. I don’t know for sure which magazine got the wrong photo, but I suspect it was The Moving Picture World. Its item on the New Mission was part of a section that featured two other new houses, which would be more likely to lead to error than the stand-alone item in Music Trade. The MPW photo might actually have depicted the Lorin Theatre in Berkeley.

Joe Vogel
Joe Vogel on August 7, 2012 at 1:56 am

There’s a fairly long article about the New Mission Theatre on pages 1990-1991 of the September 23, 1916, issue of The Moving Picture World. Scan at Google Books.

Mike (saps)
Mike (saps) on August 6, 2012 at 11:21 am

Well, you know for sure they’re not taking it down!

Mikeyisirish on August 6, 2012 at 10:32 am

Are they going to restore the unique verticle sign and the neon along with it?

John Fink
John Fink on August 5, 2012 at 9:58 pm

I have no doubt Alamo will do an excellent job on the preservation end – I personally think The Ritz in Austin is first rate (although it was probably an empty shell when they got to it) – but it’s a classy looking joint. It’s refreshing to have a company run by movie fans with excellent tastes and instincts – verses MBAs who manage every complex with a once size-fits all attitude.