New Mission Theater

2550 Mission Street,
San Francisco, CA 94110

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Showing 1 - 25 of 67 comments

hdtv267 on November 6, 2015 at 4:52 pm

Hopefully Mike won’t mind my snatching up the photo from the New Mission’s twitter page. The marquee is lit- the Force clearly is with them!

Follow them for updates @DrafthouseSF.

Hopefully SF residents (visitors also) will give this updated complex a lot of attention on this site. This is an amazing renovation and I can’t wait to attend it personally next month.

stevenj on October 20, 2015 at 9:27 pm

Star Wars Episode VII will be the first attraction at the Alamo’s New Mission when it opens Dec 17. The first few days of showings are already sold out.

SF Gate – New Mission

MikeKeegan on July 23, 2015 at 5:05 pm

Hey! New construction pictures posted here:

MikeKeegan on May 30, 2015 at 8:04 pm

Hey all – still completely on track for this fall! New pictures to be posted on our blog soon, will make sure to post on here when they’re up!

stevenj on May 29, 2015 at 12:20 pm

According to the Chronicle story in the link I posted May 28 Alamo founder and CEO Tim League is looking for a fall 2015 opening. No exact date set yet.

Mike (saps)
Mike (saps) on May 28, 2015 at 5:28 pm

Under reconstruction May 2015 photo added.

stevenj on May 28, 2015 at 2:54 pm

This article + photos on the progress at the New Mission was published a couple of days ago in the SF Chronicle and was also in their on line edition. If the link does not work because it requires a subscription and password would someone let me know and I’ll remove this post. I have been waiting a few days to see if the Chronicle would also post this story on their free SFGate but so far has not happened.

New Mission

MikeKeegan on April 11, 2015 at 5:08 pm

Glad you like the pictures, guys! Feel free to post them on here. We’ll have concrete opening info date to announce in the next couple of weeks, I’ll make sure to keep y'all updated!


hdtv267 on April 11, 2015 at 1:20 am

Thanks Mike Keegan, looking forward to the updates on progress of having an Alamo in San Francisco.

Do you have a target date in mind for re-opening?

Mike (saps)
Mike (saps) on April 10, 2015 at 6:25 pm

Mike Keegan — can we add your photos to our database here at Cinema Treasures? For posterity and all…

Mike (saps)
Mike (saps) on April 10, 2015 at 6:23 pm

Interesting and informative article and well-chosen photos. Here is a direct link to the Alamo Drafthouse page.

MikeKeegan on April 10, 2015 at 4:59 pm

Hey Folks!

My name is Mike, I’m the Creative Manager of the Alamo Drafthouse at the New Mission. I posted some construction pictures and updates here:

It’s super exciting to be part of this process, and I can’t wait to update everyone along the way!


stevenj on October 10, 2014 at 8:22 pm

2 new photos added today – one of the marquee and blade shrouded in netting and with a banner claiming a 2015 opening and the other taken from the corner of 22nd and Mission showing the changing landscape in the Mission.

Mike (saps)
Mike (saps) on June 27, 2014 at 10:34 am

Per Alamo’s facebook page dated May 7, 2014:

Sorry to have been dormant on this page for so long. Permitting has taken WAY longer than expected but we are almost through the process and renovation should begin in earnest very soon. We are 100% committed to restoring and opening this… space. Stay tuned for more info and details soon! The Alamo Drafthouse IS coming to the Mission.

Mikeyisirish on June 27, 2014 at 8:19 am

Anyone know the status on the restoration, or have plans stalled?

Mike (saps)
Mike (saps) on January 26, 2013 at 12:34 pm

Direct link to Alamo website about this theater here.

Broan on January 26, 2013 at 12:05 pm

hdtv267 on January 25, 2013 at 1:54 am

I don’t understand why you feel the need to take shots at the Castro theatre. In fact – they’re only dark one Monday in January, other than that every day on the calendar is full. So, please please do your homework before coming on here. Granted they did take those days off in the past, but now is now.

Your venom should perhaps be placed at Landmark. They shut down 4 screens for independent film in 2012.

If food being offered in a theater is being viewed as competition and since Alamo shows a mix of mainstream and revival- then perhaps AMC and Cinemark have reason to be concerned as well, not just the Castro.

Seems you might a slight tad biased due to your “audience” with Mr. League. No?

I’m thrilled that the Drafthouse is going to open and hope they are so by November 2013 so I can visit. I hope they survive 91 years and beyond.

terrywade on January 22, 2013 at 11:22 pm

Yes the big neon sign will come to life. I beleive the tubes are a bright red/orange neon. The paint will be a rustic red Southwest look.

stevenj on January 22, 2013 at 10:32 pm

From the Alamo Drafthouse page for San Francisco. Pictures of the interior are at the link at the end of the last sentence.

Mikeyisirish on January 22, 2013 at 5:29 pm

Any idea if the neon will be restored?

terrywade on January 22, 2013 at 5:19 pm

I have talked to Tim League of Drafthouse Cinemas. For the large downstairs theatre he may put in a semi large curved screen with curtains and a kick ass stereo sound surround system. I told him to contact Century/Cinemark as in Pleasant Hill CA they have a large D-150 screen track that will go up in dust in a few months when they turn the wreckers ball on this classic dome theatre. Tim also knows about showmanship and the use of color lights in the new theatres coming at the New Mission. The Castro Theatre SF will have some major competion and food when this new theatre opens in about a year. You won’t find the New Mission Theatre SF closed on Mondays & Tuesdays like the Castro Theatre is now. The Mission plans to run retro, first run and some 70mm real film plus digital movies and grindhouse festivals and great trailers. Good luck to Tim and the New Mission San Francisco CA. Wait till the noisy movie people in SF find out about the Drafthouse policy for cell phones and tweets in the theatre when a movie is on. This area of Mission St in SF is making a big comback.

stevenj on January 11, 2013 at 11:24 am

Looks like the planning commission has given its OK for the Alamo Drafthouse 5 plex + condos next door.

Another SF theater saved. The Strand on Market St also was saved in 2012 by ACT. After reading some of the above comments about how hard it is to restore/save movie theaters in SF (and it is) I think it is worth mentioning that film theaters are hard to save/restore everywhere, not just SF. The “closed” “demolished” list on Cinema Treasures is a testament to that. BTW the “Divisadero” mentioned above is the Harding Theater.

CSWalczak on September 13, 2012 at 8:43 am

Snarky, hdtv267? Hardly. Ask anyone who has been associated with the San Francisco Neighborhood Theater Association just how difficult it is to preserve theaters in San Francisco. It is never easy in any large city, but it is especially so in SF. One the main purposes of this site is to contribute to and publicize preservation efforts and the related challenges. The recent histories of the efforts to preserve the Divisadero, the Metro, and the Coronet are all testaments to the difficulty of advancing theater preservation in this great city.

CSWalczak on September 12, 2012 at 11:23 am

Probably? Nay, certainly. Rehabilitation, restoration, and construction projects can take years in SF. The process is extensively politicized, and any project is reviewed by an incredible array of governmental and civic groups.