New Mission Theater

2550 Mission Street,
San Francisco, CA 94110

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Showing 1 - 25 of 75 comments

MikeKeegan on July 23, 2015 at 8:05 pm

Hey! New construction pictures posted here:

hdtv267 on July 12, 2015 at 12:46 pm

The scaffolding is down and the marquee looks amazing. I snagged a photo from the theatre’s twitter page (@DrafthouseSF) and invite all of you wanting to follow along with the progress to do so here. That opening looks on track and quite exciting. A big highlight of my holiday visit will be attending a screening there.

MikeKeegan on May 30, 2015 at 11:04 pm

Hey all – still completely on track for this fall! New pictures to be posted on our blog soon, will make sure to post on here when they’re up!

hdtv267 on May 29, 2015 at 3:24 pm

yes I did read that and thank you very much for providing some helpful information to this board, but knowing the San Francisco real estate market, let’s hope that remains on track. I do look forward to a visit when I get back to SF

stevenj on May 29, 2015 at 3:20 pm

According to the Chronicle story in the link I posted May 28 Alamo founder and CEO Tim League is looking for a fall 2015 opening. No exact date set yet.

hdtv267 on May 29, 2015 at 7:42 am

Thanks for posting that Mike. There’s a big sign out front over the marquee saying “opening 2015”, is that still realistic?

Mike (saps)
Mike (saps) on May 28, 2015 at 8:28 pm

Under reconstruction May 2015 photo added.

stevenj on May 28, 2015 at 5:54 pm

This article + photos on the progress at the New Mission was published a couple of days ago in the SF Chronicle and was also in their on line edition. If the link does not work because it requires a subscription and password would someone let me know and I’ll remove this post. I have been waiting a few days to see if the Chronicle would also post this story on their free SFGate but so far has not happened.

New Mission

MikeKeegan on April 11, 2015 at 8:08 pm

Glad you like the pictures, guys! Feel free to post them on here. We’ll have concrete opening info date to announce in the next couple of weeks, I’ll make sure to keep y'all updated!


hdtv267 on April 11, 2015 at 4:20 am

Thanks Mike Keegan, looking forward to the updates on progress of having an Alamo in San Francisco.

Do you have a target date in mind for re-opening?

Mike (saps)
Mike (saps) on April 10, 2015 at 9:25 pm

Mike Keegan — can we add your photos to our database here at Cinema Treasures? For posterity and all…

Mike (saps)
Mike (saps) on April 10, 2015 at 9:23 pm

Interesting and informative article and well-chosen photos. Here is a direct link to the Alamo Drafthouse page.

MikeKeegan on April 10, 2015 at 7:59 pm

Hey Folks!

My name is Mike, I’m the Creative Manager of the Alamo Drafthouse at the New Mission. I posted some construction pictures and updates here:

It’s super exciting to be part of this process, and I can’t wait to update everyone along the way!


hdtv267 on April 5, 2015 at 2:52 pm

trying to get an update on the progress/opening of this venue, I checked the Alamo site to find not much work going on, no opening date in mind.

There is a live cam to check out construction

stevenj on October 10, 2014 at 11:22 pm

2 new photos added today – one of the marquee and blade shrouded in netting and with a banner claiming a 2015 opening and the other taken from the corner of 22nd and Mission showing the changing landscape in the Mission.

Mike (saps)
Mike (saps) on June 27, 2014 at 1:34 pm

Per Alamo’s facebook page dated May 7, 2014:

Sorry to have been dormant on this page for so long. Permitting has taken WAY longer than expected but we are almost through the process and renovation should begin in earnest very soon. We are 100% committed to restoring and opening this… space. Stay tuned for more info and details soon! The Alamo Drafthouse IS coming to the Mission.

Mikeyisirish on June 27, 2014 at 11:19 am

Anyone know the status on the restoration, or have plans stalled?

hdtv267 on June 17, 2013 at 8:25 am

The blog Mission Mission posted up a photo of someone with a tattoo of the marquee of this theatre.

Now that is one photo for this page!

Mike (saps)
Mike (saps) on January 26, 2013 at 3:34 pm

Direct link to Alamo website about this theater here.

Broan on January 26, 2013 at 3:05 pm

hdtv267 on January 25, 2013 at 4:54 am

I don’t understand why you feel the need to take shots at the Castro theatre. In fact – they’re only dark one Monday in January, other than that every day on the calendar is full. So, please please do your homework before coming on here. Granted they did take those days off in the past, but now is now.

Your venom should perhaps be placed at Landmark. They shut down 4 screens for independent film in 2012.

If food being offered in a theater is being viewed as competition and since Alamo shows a mix of mainstream and revival- then perhaps AMC and Cinemark have reason to be concerned as well, not just the Castro.

Seems you might a slight tad biased due to your “audience” with Mr. League. No?

I’m thrilled that the Drafthouse is going to open and hope they are so by November 2013 so I can visit. I hope they survive 91 years and beyond.

terrywade on January 23, 2013 at 2:22 am

Yes the big neon sign will come to life. I beleive the tubes are a bright red/orange neon. The paint will be a rustic red Southwest look.

stevenj on January 23, 2013 at 1:32 am

From the Alamo Drafthouse page for San Francisco. Pictures of the interior are at the link at the end of the last sentence.

Mikeyisirish on January 22, 2013 at 8:29 pm

Any idea if the neon will be restored?

terrywade on January 22, 2013 at 8:19 pm

I have talked to Tim League of Drafthouse Cinemas. For the large downstairs theatre he may put in a semi large curved screen with curtains and a kick ass stereo sound surround system. I told him to contact Century/Cinemark as in Pleasant Hill CA they have a large D-150 screen track that will go up in dust in a few months when they turn the wreckers ball on this classic dome theatre. Tim also knows about showmanship and the use of color lights in the new theatres coming at the New Mission. The Castro Theatre SF will have some major competion and food when this new theatre opens in about a year. You won’t find the New Mission Theatre SF closed on Mondays & Tuesdays like the Castro Theatre is now. The Mission plans to run retro, first run and some 70mm real film plus digital movies and grindhouse festivals and great trailers. Good luck to Tim and the New Mission San Francisco CA. Wait till the noisy movie people in SF find out about the Drafthouse policy for cell phones and tweets in the theatre when a movie is on. This area of Mission St in SF is making a big comback.