Alamo Drafthouse New Mission Cinema

2550 Mission Street,
San Francisco, CA 94110

Unfavorite 16 people favorited this theater

Showing 1 - 25 of 73 comments

terrywade on August 7, 2019 at 5:43 pm

I hope some one from the Cinema Treasures site can post a better photo then the dirty theatre set up like the one that greats you now when you go to this New Mission site. The old cinema has way better photos to put on the first photo. Thanks!

DavidZornig on December 23, 2018 at 2:16 am

1930s and 2018 comparison shots added courtesy of Chris Arvin.

Joe Vogel
Joe Vogel on August 4, 2018 at 5:27 pm

The Kerman Morris Architects link I posted earlier says that Architectural Resources Group (the correct name of the firm) acted as historic preservation consultants on the project. ARG’s own web site has several excellent photographs of the theater.

Joe Vogel
Joe Vogel on August 2, 2017 at 4:11 am

Two slide shows with both vintage and modern photos of the New Mission Theatre can be found on this page of the web site of Kerman Morris Architects, the firm that handled the recent renovation for Alamo Drafthouse.

Principals of the firm are Elizabeth Kerman-Morris and Edward Morris.

Life's Too Short
Life's Too Short on April 14, 2016 at 3:45 am

It’s always amazing when they sit for this long and then come back. The renovation looks fantastic.

stevenj on January 2, 2016 at 10:59 pm

Added 17 new exterior and interior photos – all taken 1-1-16. Saw Star Wars in 3D in theater #1. Nice big screen and excellent sound with equally excellent 3D projected on a Sony 4K system. Wondering what the ambient noise level would be like since food is served at your seat and was gratified to see it was kept at an absolute minimum. The back of my seat though got banged a few times by servers as they scurried by. Also before the movie started a short video announced that the auditorium was a text free, talk free space and that if you violated that rule you would be thrown out. They also played a cell phone message from a disgruntled patron who had been ejected which was hilarious. The theater (and auditorium #1) looked great – curtains and masking were used. Alamo did a fine job on the renovation of the New Mission.

stevenj on December 18, 2015 at 5:27 pm

The New Mission’s status should be changed to Open.

stevenj on December 13, 2015 at 1:21 am

Another SF Chronicle article on the New Mission’s opening next week.

stevenj on October 21, 2015 at 5:27 am

Star Wars Episode VII will be the first attraction at the Alamo’s New Mission when it opens Dec 17. The first few days of showings are already sold out.

SF Gate – New Mission

MikeKeegan on July 24, 2015 at 1:05 am

Hey! New construction pictures posted here:

MikeKeegan on May 31, 2015 at 4:04 am

Hey all – still completely on track for this fall! New pictures to be posted on our blog soon, will make sure to post on here when they’re up!

stevenj on May 29, 2015 at 8:20 pm

According to the Chronicle story in the link I posted May 28 Alamo founder and CEO Tim League is looking for a fall 2015 opening. No exact date set yet.

Mike (saps)
Mike (saps) on May 29, 2015 at 1:28 am

Under reconstruction May 2015 photo added.

stevenj on May 28, 2015 at 10:54 pm

This article + photos on the progress at the New Mission was published a couple of days ago in the SF Chronicle and was also in their on line edition. If the link does not work because it requires a subscription and password would someone let me know and I’ll remove this post. I have been waiting a few days to see if the Chronicle would also post this story on their free SFGate but so far has not happened.

New Mission

MikeKeegan on April 12, 2015 at 1:08 am

Glad you like the pictures, guys! Feel free to post them on here. We’ll have concrete opening info date to announce in the next couple of weeks, I’ll make sure to keep y'all updated!


Mike (saps)
Mike (saps) on April 11, 2015 at 2:25 am

Mike Keegan — can we add your photos to our database here at Cinema Treasures? For posterity and all…

Mike (saps)
Mike (saps) on April 11, 2015 at 2:23 am

Interesting and informative article and well-chosen photos. Here is a direct link to the Alamo Drafthouse page.

MikeKeegan on April 11, 2015 at 12:59 am

Hey Folks!

My name is Mike, I’m the Creative Manager of the Alamo Drafthouse at the New Mission. I posted some construction pictures and updates here:

It’s super exciting to be part of this process, and I can’t wait to update everyone along the way!


stevenj on October 11, 2014 at 4:22 am

2 new photos added today – one of the marquee and blade shrouded in netting and with a banner claiming a 2015 opening and the other taken from the corner of 22nd and Mission showing the changing landscape in the Mission.

Mike (saps)
Mike (saps) on June 27, 2014 at 6:34 pm

Per Alamo’s facebook page dated May 7, 2014:

Sorry to have been dormant on this page for so long. Permitting has taken WAY longer than expected but we are almost through the process and renovation should begin in earnest very soon. We are 100% committed to restoring and opening this… space. Stay tuned for more info and details soon! The Alamo Drafthouse IS coming to the Mission.

Mikeyisirish on June 27, 2014 at 4:19 pm

Anyone know the status on the restoration, or have plans stalled?

Mike (saps)
Mike (saps) on January 26, 2013 at 8:34 pm

Direct link to Alamo website about this theater here.

Broan on January 26, 2013 at 8:05 pm

terrywade on January 23, 2013 at 7:22 am

Yes the big neon sign will come to life. I beleive the tubes are a bright red/orange neon. The paint will be a rustic red Southwest look.