Jack Loeks' Studio 28
1350 28th Street SW,
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Originally opened as a drive-in in 1948, an indoor, single-screen theater was added and opened with 1,000 seats on December 25, 1965. In 1976 it expanded to 6-screens and in March 1984, this doubled to 12-screens, giving a total seating capacity of 4,000. In November 1988, it had 20-screens, with a seating capacity of over 6,000. Built and operated by Jack Loeks, it was West Michigan’s first multiplex cinema and at one time was one of the largest in the USA.
The interior is a little like those IMAX theaters with the neon lights and the like. They have an arcade room, and three concession stands (one in front of the arcade room, one in the far left when you first enter the theater, and one in the far back of the theater). The people there give you good service, too. This theater is also one that enforces their rule policies in the middle of previews before their feature presentation (I’ve seen them since my first time in that place since 1992, which was just a man talking while you see nothing but stars in space, in around 1995 they changed design and went with “The Ten Commandments” look with rules like “Thou shalt not talk during the film”. They stopped showing them sometime in 2001 and then ressurected it with more stars and firecrackers in around 2003). And they make one of their main rules known by having the announcer say in a booming voice “NO TALKING”.
Due to a fall in attendance, Loeks Theatres announced that Studio 28 would close on November 27, 2008. It was demolished in March 2014.
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