Paramus Picture Show

65 Route 4 West,
Paramus, NJ 07652

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Showing 1 - 25 of 49 comments

moviebuff82
moviebuff82 on September 14, 2017 at 6:45 pm

When E.T. was reissued for the first time in 1985, Back to the Future played here instead of ET, as that movie played on the Route 17 Triplex. In 2002, ET played at the Tenplex, and in recent years it has been shown as part of TCM Big Screen Classics at the Garden State 16.

moviebuff82
moviebuff82 on June 12, 2017 at 1:17 pm

35 years ago yesterday ET made its Paramus debut at this theater and made box office history while the Route 4 sevenplex had Grease 2 in Dolby Stereo. The film would become one of the most popular in this venue.

moviebuff82
moviebuff82 on May 8, 2017 at 7:41 pm

Conan also played here nearly 35 years ago; it was the last major original blockbuster to be mixed in mono.

moviebuff82
moviebuff82 on May 4, 2017 at 1:32 pm

I believe ET played from June to the fall of 1982 here until Halloween III played, another Universal film.

moviebuff82
moviebuff82 on January 10, 2017 at 6:20 pm

What was the longest engagement at this theater?

PeterApruzzese
PeterApruzzese on June 13, 2016 at 5:06 pm

Cinema 35 was not equipped with 70mm. When I worked there in 1992 it did not have stereo, so I’m not sure if it ever did.

moviebuff82
moviebuff82 on June 13, 2016 at 4:06 pm

ET wasn’t shown in 70mm and, or Dolby Stereo, right? It was one of the longest running engagements at this theater, judging by reading various news clippings on Google News from New York Magazine.

mdvoskin
mdvoskin on June 13, 2016 at 12:59 pm

Formal splits were illegal because they were agreements to not compete among certain exhibitors, harming the distributor. Tracks included the distributor, guaranteeing them screens for their less than big pictures in return for not complaining about exhibitor splits. This may seem silly today, but back then when most theatres were single screen, and a large multiplex might have 4 screens, getting screen time for small pictures was a challenge for the distributors.

Neither splits nor tracks were absolute. Every now and again a new exhibitor would enter the market who would “bid” for films, and if the “bid” was high enough, get to play the film.

There were always clearances, which were always of dubious legality. Exhibitors then as now pay a percentage of the boxoffice vs a guarantee minimum payment to play a film. Obviously, exhibitors would rather have as an exclusive a run in a given area as they can get away with. Back in the days of 35mm film, were there were a limited number of prints, the distributor would want their film playing in the highest grossing theatre in a given area. Now that 35mm film is all but gone, the excuse for clearances is even more questionable. Several studios have recently discontinued the practice.

These days film terms are negotiated between the distributors and the exhibitors. Actually, the big circuits negotiate, the small independents are told what it will cost, take it or leave it.

optimist008
optimist008 on June 13, 2016 at 12:04 pm

mdvoskin,

Excellent information above, but in some court cases,way back in the 1960’s, the courts ruled that splits were illegal. I had seen articles about them in the online issues of Boxoffice magazine.

Were tracks and splits basically the same thing as clearances which are now under the Justice Dept radar. ???

mdvoskin
mdvoskin on June 13, 2016 at 9:14 am

The Cinema 35 opened in November of 1973 with the film Executive Action. I was there opening weekend and still have some of the promotional material that they gave out for their Grand Opening.

The theatre was built intended to be part of the Jerry Lewis Cinema circuit. Jerry Lewis Cinemas were franchises generally marketed to people outside the exhibition industry, unlike their competitors which were company owned locations. The Cinema 35 was originally owned by a lawyer, I forget his name.

Network Cinemas, the corporate name for Jerry Lewis Cinemas went bust before the Cinema 35 opened, and the Cinema 35 never had the Jerry Lewis name or signage. While the Cinema 35 has many independent owners over the years, the last of which renamed it The Paramus Picture Show, as far as I know, the theatre was never part of the UA circuit.

Back when ET was originally released, films were distributed by what was called in the industry “track”. If you look at newspaper ads from back then, you would see theatres grouped as “Blue Carpet Theatres” and “Red Carpet Theatres”, among others. What these “tracks” were, were an unofficial product splitting arrangement between distributors and exhibitors, where the owner of a given location would agree to play all of a given studios films in return for being unofficially guaranteed that they would get every film. Officially, films were put up for “bid”, where the various theatre owners would bid against each other for how much they would pay for the rights to play a given film at a given location. Product splitting was an unwritten agreement not to bid against each other. Tracks were phased out in the mid 1980’s, when the Justice Department started looking into the anti-trust implications of product splitting.

Remembering that the Stanley Warner was just a twin or triplex at the time, there were more studios than screen. The Cinema 35 ran on the same Universal track as the UA Fox in Hackensack. A few years later, as the Stanley Warner expanded to their eventual 10 screens, they tried to pull the Universal titles from the Cinema 35, and the owner of the Cinema 35 sued them. I believe he won the battle but lost the war, in that by being forced to bid against a large national circuit for films proved too costly for a single screen independent.

moax429
moax429 on June 11, 2016 at 10:39 pm

It wouldn’t surprise me if they did, moviebuff82.

Around the spring of 1986 Cinema 35 began showing films from other distributors; I think the first non-Universal film Cinema 35 screened was “Just Between Friends,” starring Mary Tyler Moore and released by Orion.

moviebuff82
moviebuff82 on June 11, 2016 at 8:46 pm

ET opened at this theater and not the Route 4 Sevenplex. I wonder why? I knew when ET was reissued for the 20th anniversary it played at the Route 4 Tenplex and for its 30th it played at AMC Garden State 16. Did Universal have a contract to show movies at that venue?

moax429
moax429 on February 8, 2016 at 3:17 pm

A clarification on my above comment: My family and I lived in Saddle River, New Jersey from June 1983 until May 1985. My father (may he rest in peace), having been diagnosed with cancer in March 1984, was asked to retire from his position at Columbia Presbyterian Medical Center in New York City and decided to return to Michigan in January 1985; hence, the “jump” from New Jersey to Michigan. (I took out a student loan in July 1985 and was thus able to complete my college career at Fairleigh Dickinson.)

But back to my recollections of Cinema 35: One other film I saw there, in June 1984, was “Cloak and Dagger,” starring Henry Thomas (of “E.T.” fame). Naturally, that film was released by Universal.

Then I didn’t see any more films at Cinema 35 until September 1985, when I saw that encore of “Back to the Future” upon returning to the area.

moax429
moax429 on February 7, 2016 at 1:31 pm

I remember after I moved to Saddle River, New Jersey from Illinois with my family in June 1983, I saw “Jaws 3-D” and “Smokey and the Bandit, Part 3” at this theater when it was Cinema 35 (for some reason, they showed mostly Universal films at Cinema 35).

And, before I began my senior year of college in September 1985 at Fairleigh Dickinson University in Teaneck (I graduated from FDU the following June), I saw “Back to the Future” at Cinema 35 that Labor Day weekend, before classes began that Wednesday. That was actually the second time I saw “BTTF;” I saw it for the very first time at the also-now-closed Showcase Burton Cinemas in Burton, Michigan, when I went home for the summer. Little did I realize that encore of “BTTF” I saw at Cinema 35 would be the last film I would ever see there (they didn’t have anything good I wanted to see during the remainder of my senior year at FDU after that).

When my best lady friend and I made a return visit to the NYC area in September 2014, I was wondering if Cinema 35 was still around, and perhaps she and I could take in a movie there. Sadly, it wasn’t, and we decided to see “No Good Deed” at the AMC Garden State Plaza (I was surprised to see Cinema 35 had been turned into a retail store).

RIP, Cinema 35. Every time I see the original “Back to the Future” now, I think of the time I saw it at Cinema 35 (when the “BTTF” trilogy was rereleased for its 30th anniversary last October, I saw all three films at the NCG Eastwood Cinemas in Lansing, Michigan; the memories of my senior year in New Jersey came back a bit).

dbrower
dbrower on January 30, 2014 at 1:15 am

Notable for having the smallest Marquee I’d ever seen; most memorably listing the Brook Shields vehicle “Endlslove”

moviebuff82
moviebuff82 on April 22, 2011 at 2:38 pm

Was Cinema 35 named for the 35mm projector that this theater used?

mdvoskin
mdvoskin on October 20, 2009 at 4:36 pm

Can we add Jerry Lewis Cinema to the list of previous names?

No, since the theatre opened with the name Cinema 35. While it was intended to be a Jerry Lewis Cinema, the company went bust before it was opened, hence the name change.

addambombb
addambombb on April 2, 2009 at 4:15 pm

I was the original Frank N Furter and cast director of the Seduction Production, which was the Rocky Horror show at Cinema 35 starting in 1992. We few founding members followed that print of RHPS from a little theater next to the big Shoprite in Oakland, where we met on it’s first night there. We had a trunk full of costumes I’d borrowed from a former Columbia in the Full Body Cast (Boston), and I’d started doing the Rocky thing at 8th St Playhouse when I was 14 so had a good start. I have amazing memories of those times, I used to walk the admissions line in my costume and chat and flirt and fool around – and the shows were always nuts, we knew the film but we didn’t always stick to it, we blew it up all the time! I remember once we had the film just stop all of a sudden, all the house lights came up and we had a fake police “bust” that ended with a strip tease! The venue held 320 people, we sold out 300 tickets often, and kept the first couple of rows for cast use. “No sex in the fire exits, but we’ll see YOU in the parking lot after the show!” Cinema 35 was an awesome place for Rocky madness, they let get away with EVERYTHING, it was mayhem, a REAL Rocky scene, so sexy! The place was trashed by the end of every party – and it really was a party, way more than the stupid movie!!! I moved away from the area in ‘93 and turned over the cast to the cast members, have no idea really what happened after that or where anyone ended up. Anyone who was a part of this and remembers is welcome to contact me, esp if you have pictures or articles, I haven’t got any!!! Lotsa Love!!! …addam…
addambombb(at)gmail(dot)com www.djaddambombb.com

moviebuff82
moviebuff82 on March 9, 2008 at 8:24 am

ive been to a vh store, the one in secaucus in the area that used to be the harmon cove quad.

memorious
memorious on March 9, 2008 at 8:09 am

The theater has been converted into a Van Heusen/G.H. Bass & Co. clothing and shoe store. I was there last night. The store seemed surprisingly small to me, given the size of the space they had to work with.

moviebuff82
moviebuff82 on February 12, 2008 at 12:27 pm

what is the theater right now? I used to go there back when it was a third run theater, they showed James and the Giant Peach and during the movie they stopeed it for a brief intermission in which me and my classmates from junior high (Mrs. Volpe-Densen’s reading class) went to get snacks or the restroom, Once that was over, we went back in, and then before the credits rolled, the movie stopped. It was a good experience that I would never forget. I even saw the infamous Rocky Horror lips poster, even though I haven’t seen much of that movie.

rez30
rez30 on June 21, 2007 at 8:08 pm

The thing that I always found bizarre was the way the seats were arranged. Each row about 20 seats between the aisles, but on the other side of the aisle theer were only two seats together. It was like watching a movie on an airplane

glamgoddess
glamgoddess on July 21, 2006 at 10:43 am

Oh boy…this takes me back. I used to go to this threatre 4 out of the 5 years Rocky Horror played there. It was so much fun! And the theatre was one of a kind. I miss hanging out there, the people who hung out there, and watch Rocky Horror there. When Rocky move to Teaneck, it just wasn’t the same. Anyone who used to go there from the Rocky crowd from ‘92-'96, email me! ~Kris

cinemaguy
cinemaguy on June 29, 2005 at 7:30 pm

Was the best single screen theatre in the area, and how I miss the blue and white decor!!! I remember my parents taking me to see E.T. there when I was 4 years old. The last movie, “21 Grams,” I saw there was right before they changed the venue over to a strictly “Music Only” theatre. Now it is completely gutted and unrecognizible as a theatre as the 35 Plaza is undergoing a expansion and face lift, and the theate is going to become, what else in Paramus…more retail…like we really need it.

teecee
teecee on June 27, 2005 at 10:39 am

History of the independent ownership referenced in the title description:

The Record (Bergen County, NJ), July 3, 1996 pB1
A CINEMATIC REVIVAL; HOLLYWOOD AND CEDAR LANE; SECOND-RUN MOVIE HOUSE GETS FACE LIFT. (BUSINESS) L. Coleman-Lochner.
By L. COLEMAN-LOCHNER, Staff Writer

(Frank) Manis and his wife, Lynn, also own the second-run Cinema 35 in Paramus through their Hudson Amusements organization. ….