Citrus Theater

108 N. 12th Avenue,
Edinburg, TX 78539

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CitrusTheater© Edinburg TX ... Don Lewis / Billy Smith

Viewing: Photo | Street View

Built in 1940 on the site of the Valley Theater. The Citrus Theater closed in 1989. The marquee has been used since then for advertising.

Contributed by Jesse de la Rosa

Recent comments (view all 11 comments)

DonLewis
DonLewis on July 30, 2006 at 6:03 pm

My photograph of the CITRUS View link

Lost Memory
Lost Memory on November 29, 2008 at 10:00 am

Another photo can be seen here.

Joe Vogel
Joe Vogel on April 23, 2009 at 7:40 pm

An October 7, 1968, Boxoffice Magazine item about the remodeling of the Citrus Theatre shows that the house was in operation at least as early as 1940. The exact wording is “The ticket booth torn down in the current updating was built in 1940….” So it’s possible that the Citrus was built in 1940, or it might have been an older theater that was remodeled in 1940.

The earliest mention I’ve found of the Citrus Theatre is in a 1946 issue of Boxoffice. There are several mentions of a Valley Theatre in Edinburg in the 1930s, and this might have been the house mentioned in the magazine’s “From the Boxoffice Files; Twenty Years Ago” column in the July 3, 1948, issue, which said “Construction work on the $90,000 theatre and office building to be operated by Ed F. Brady in Edinburg, Tex., will be started July 1.” As I can’t find any post-1930s mentions of the Valley Theatre, it seems likely that it became the Citrus after a 1940 remodeling.

Joe Vogel
Joe Vogel on April 23, 2009 at 9:05 pm

I’ve come across a 1942 Boxoffice article mentioning the Valley Theatre in Edinburg, so that lets out a 1940 name change. However, as early as 1930, L.J. Montague is named as the owner of the Valley Theatre, and then in issues of Boxoffice from 1946 L.J. Montague is reported to have sold his three Edinburg theaters, the Citrus, Aztec, and Juarez. I’m pretty much convinced that the Valley did become the Citrus.

Lost Memory
Lost Memory on April 30, 2009 at 8:35 am

Here are two 1984 photos:

Photo1

Photo2

Lost Memory
Lost Memory on June 18, 2009 at 6:13 am

This was the Citrus in 2007.

Lost Memory
Lost Memory on September 8, 2009 at 9:10 am

I don’t know where the 450 seat count above comes from. In 1945 a 700 seat Citrus Theater and a 350 seat Valley Theater are listed in the Film Daily. In 1955 the Citrus is listed with 806 seats. One theater might have replaced the other.

rmr92849
rmr92849 on April 5, 2012 at 4:18 am

I grew up watching Daniel Boone, The Blob, war movies etc. at The Citrus, and double features at the Meskin movie house: The Aztec.

Once, for some reason, as we came out of the theatre into the nuclear blast of south Texas summer, they had a truck with an electric chair on display. Wow! How cool I thought!

Didn’t exactly connect the dots in knowing they would make some human chicharrones with this device, but it seemed cool at the time. Let’s hook somebody up right now and put roman candles in their body orifices and have a fireworks show!!!

matt54
matt54 on June 7, 2013 at 6:21 pm

mr92849: do you have any memory of a small drive-in theatre located in the middle of a small orchard that is clearly visible in the 1961 view of the intersection of E. University Dr. (SH 107) and S. Raul Longoria Rd. on Historic Aerials?

Chuck1231, any mention of this small drive-in in “The Book”?

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