270 Drive-In

2925 Dunn Road,
Florissant, MO 63033

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270 Drive-In

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The 270 Drive-In opened in 1964 by Arthur Theatres with a capacity of 1,200 cars making it the largest drive-in in the St. Louis area. Located on Dunn Road and West Florissant Avenue just off I-270, its large marquee with the yellow tower and flashing red ball on top was visible for miles coming up and down the interstate.

This was one of the last theatres that the Arthurs operated when they went into financial dificulties and finally went out of business. It was demolished in 1981 to make way for the Clock Tower Shopping Center.

Contributed by Chuck Van Bibber

Recent comments (view all 20 comments)

Chris Utley
Chris Utley on June 17, 2011 at 11:20 pm

More pics of the 270 (and other St. Louis area theatres & drive-ins) here: St. Louis Flashback Movie & Drive-In Theatres

kathi383
kathi383 on August 3, 2011 at 7:38 am

I worked at 270 drive inn , with Marv Stivers, my mom and dad worked for him in the very early 50’s and introduced them ,I will ask my dad which theater it was in st. louis

Kyle Muldrow
Kyle Muldrow on March 5, 2012 at 10:22 pm

@royals: In my opinion, what cause Arthur Theaters to go bankrupt was they took too long to expand into St. Louis county. Most of their theaters (Fox, Shenandoah, etc) were in the city of St. Louis and, by the time the late 1960s/early 1970s rolled around, Wehrenberg, Mid-America, and General Cinema (along with a few others) had opened several new theaters in St. Louis County. Arthur tried to play “catch-up” with the Cross Keys, 270 Drive-In, and St. Andrews Cinema, but they were too late to totally commit to the county.

Just my opinion, of course…others can feel free to share other thoughts on this…

Norman Plant
Norman Plant on March 6, 2012 at 11:55 pm

Mid-America especially. They put up those little twin theaters all over the place.

Kyle Muldrow
Kyle Muldrow on March 7, 2012 at 12:05 am

Good point, Norm…although Mid-America overdid it, in my opinion. A rather poorly done twin in any little strip shopping center they could find (South City, Manchester, Paddock, Four Seasons, etc). At least the Cave Springs was a free standing theater with its own building…

Another comment on Arthur Theaters: They actually did move into the county in the 60s and 70s, opening theaters in St. Ann and Ellisville in addition to the Cross Keys and St. Andrews…but almost all their theaters had only one screen. Mid-America had the foresight to at least open several twin theaters and expand the Esquire and Village Square to three screens. Wehrenberg also went multiplex, with the Westport Twin, Cinema 4 Center, and Des Peres 4. Arthur just didn’t seem to recognize that the multiplex was the new way to go with movie theaters…despite the fact they ran the St. Ann 4 Screen Drive-In!! Go fig…

Chris Utley
Chris Utley on October 6, 2012 at 3:57 am

AND…they ran the same double feature on 2 screens at the 4 Screen instead of running 4 different double features. They missed out on some SERIOUS cash with that flawed strategy!

Kyle Muldrow
Kyle Muldrow on October 6, 2012 at 7:09 pm

Valid point, Chris…although, to be fair, I believe Wehrenberg continued that tradition after they took over the St. Ann 4 Screen…which, of course, wasn’t for very long.

Chris Utley
Chris Utley on October 8, 2012 at 11:20 pm

True…but the 4 Screen did eek out 7 more years after the Arthur shutdown. Last time I went there was to see “Blue Thunder” in early summer 1983.

PrezGAR
PrezGAR on October 28, 2012 at 12:08 am

What I remember most about the 270 was the playground. They had this large metal turtle, about the size of a sea turtle, I would guess, that kids could climb on.

Rsieving
Rsieving on May 9, 2013 at 11:18 pm

My uncle Managed this Drive in in the 70’s. He also managed the Cross Keys and later the Fox downtown. I worked at the Cross Keys and the Fox for years and it was a blast. Working the Springsteen concert at the Fox is still a vivid memory.

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