4 Main Street,
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Luna Theater (Official)
Previously operated by: Gibraltar Enterprises Inc.
Functions: Movies (First Run)
Previous Names: Mission Theatre
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News About This Theater
- Aug 13, 2013 — How New Mexico is saving its historic movie theaters
- Jul 7, 2010 — Keeping the neon lit on Main Streets of the Great Plains
Opened February 7, 1916 as the Mission Theatre, with just under 400 seats. It remains in operation on Main Street in Clayton. It has had the same owners for two decades, who saved the theater from certain doom. The Mission style exterior, and the interior, with its Art Deco style touches, has been painstakingly restored and refurbished over the years, including all new projection equipment.
Originally, in the basement of the Luna Theater was a grand ballroom, the Mission Ballroom, which later was converted into a long-gone roller rink.
The owners hope to eventually replace the neon on the Deco marquee, including a “winking” moon face. The beautiful Luna Theater won the New Mexico Heritage Preservation Award in 2001.
The Town of Clayton purchased it in 2009, and with state funding and the help of volunteers, refurbished the theater including with digital projection and sound.
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