216 S. Jefferson Avenue,
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Located on S. Jefferson Avenue near Park Central Square. The Jefferson Theatre was opened as a vaudeville theatre September 28, 1911. In January 1921 it became a full time movie theatre. Taken over by Fox Theatres and remodelled in 1930 to the plans of architect Lee DeCamp, it was renamed Fox Plaza Theatre. It was renamed Jewell Theatre in 1936. Fox Theatres closed the Jewell Theatre in 1942, but following a destructive fire at their Electric Theatre in early-December 1946, they reopened the Jewell Theatre in early-1947.
The front entrance was housed in a two story building. The theatre had a large rectangular marquee with large neon letters spelling out the theatre name on three sides. There was a large spacious lobby before entering the beautiful auditorium.
The Jewell Theatre drew large crowds until the late-1950’s when the suburban theatres started opening and cutting into the downtown theatre business. In 1954 it became home to ABC Television’s Ozark Jubilee show. The Jewell Theatre closed its doors in 1961.
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