Plantation Cross Roads

1870 North University Drive,
Plantation, FL 33332

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The Mercede Theatre is located at University Drive and Sunrise Boulevard. It opened in 1976 and was the first theatre in what would become the Sunrise Cinema Chain.

The theatre prides itself in personalized services of the old fashioned theatre. The Seminole has digital stereo sound in all four auditoriums. It features first run attractions and independent films. Operated by Frank Theatres until March 2011, when it was taken over by an independent operator.

Contributed by Chuck Van Bibber

Recent comments (view all 21 comments)

evmovieguy
evmovieguy on October 24, 2006 at 5:17 pm

Wow…end of an era. They’re changing the name, huh? I wonder what kind of ‘renovations’ they could possibly make to that place. It’s not very big, so maybe they’re changing the carpet or something. But there you go, change is happening all around. CBGB closes in New York and the Mercedes changes it’s identity. Heavy..

AlAlvarez
AlAlvarez on August 15, 2008 at 8:32 am

Plantation Cross Roads should be the name here with Mercede Cinema as an aka.

sporridge
sporridge on August 8, 2010 at 8:55 am

There was an attempt to add two more screens to the Plantation CrossRoads, but the city nixed the request.

Most of my visits were in the 80s, when the rare subtitled or alternative movie showed up (“The Last Metro” had a very long run here, and did help increase awareness to the distributors that Broward was ready for international films; I remember Drier telling the local paper about their earlier attempt to book another acclaimed subtitled movie of the time, but he was turned down). Around the mid 80s, they were even trying midnight movies (saw “Don’t Look Back” there, and “Eraserhead” was on another screen).

On the other hand, I remember reels being switched around when they played “Fantasia” in the early 80s: A Tchaikovsky/Beethoven mashup.

As of this writing (and as various proposed megaplexes nearby still haven’t materialized), Plantation CrossRoads is still the only game in town for moviegoers.

CSWalczak
CSWalczak on November 30, 2010 at 9:13 pm

This theater is now being managed by Frank Theatres; the new official website is: http://www.franktheatres.com/Home.aspx

sporridge
sporridge on February 26, 2011 at 3:51 pm

It appears Planation CrossRoads is no longer listed at the Frank Theaters site, and there was a report that foreclosure proceedings are underway for the entire shopping center.

sporridge
sporridge on March 19, 2011 at 8:18 pm

Frank Theaters did briefly close the Plantation CrossRoads; it’s now due to reopen March 25 under the same owners who took over the Gateway.

Mike Rogers
Mike Rogers on March 20, 2011 at 2:32 pm

Enjoyed the story on “10”.We had to watch teenage boys slipping in on it in the twin I worked,which was pretty easy since the screens were apart.I don’t really remember that much nudity if any in the movie.Thanks Irv.I did sneak into to see “THE GROOVE TUBE” when i was underage,so i know the thrill.

sporridge
sporridge on April 4, 2011 at 4:08 pm

Here’s the new Website for Plantation CrossRoads:
http://www.pcrcinema.com/plantation.asp

sporridge
sporridge on June 13, 2011 at 7:45 pm

Street view: Entrance to the Plantation CrossRoads complex from University Drive. This sign was formerly the theatre’s marquee. The actual fourplex is a bit further in beyond Google’s reach.

buffal0s0uljah
buffal0s0uljah on June 20, 2011 at 3:54 pm

If I’m not mistaken there is also another entrance to the complex off Sunrise where the Quizno’s Subs is.

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