Fiesta Drive-In

401 W. Fiesta Drive,
Carlsbad, NM 88220

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Additional Info

Previously operated by: Frontier Theatres, Theater Enterprises Inc.

Nearby Theaters

Three Fiesta screens

The Fiesta Drive-In originally opened in August 1948, with a single screen and capacity for 450 cars. The massive original screen tower had a mural of a Mexican man and woman dancing, and was animated with neon lighting. Above them was the theatre’s name in a Streamline style lettering. By 1955 it was operated by Frontier Theatres.

The Fiesta Drive-In closed in 1970, but was completely rebuilt in 1989 as a three screen drive-in with parking for over 600 cars, FM stereo sound, and a modern concession stand. The Fiesta Drive-In was open Friday through Monday year-round, but had closed by 2010. It was re-opened in the summer of 2012 and closed on December 9, 2018.

Contributed by Bryan

Recent comments (view all 13 comments)

KenLayton on April 11, 2012 at 6:06 pm

This is good news! Glad to hear they will be open again. :)

zachrogers on September 9, 2012 at 1:24 pm

Hello. My wife and I are currently the owners and managers of this theatre. Please see our website at for more information. Thanks for posting about us!

Drive-In 54
Drive-In 54 on June 12, 2014 at 7:01 pm

Here is there Facebook page…

I could not find a regular website.

KenLayton on June 12, 2014 at 10:55 pm

It appears they only show single features.

Chris1982 on September 29, 2014 at 1:50 am

From their Facebook page: Family owned and operated for over twenty years. Digital projection on all three screens. Full concession menu such as burgers, nachos, hot dogs, fries, pizza and much more.

dallasmovietheaters on December 4, 2018 at 12:22 pm

Closes on December 9, 2018 due to declining business and property sold. Final shows of with The Grinch; Ralph Breaks the Internet; Instant Family.

KenLayton on December 4, 2018 at 1:01 pm

Can someone get some drone shots of the theater before it closes?

MichaelKilgore on April 23, 2020 at 4:03 pm

Boxoffice, Jan. 10, 1948: “CARLSBAD, N. M. – Construction of a 570-car drive-in theatre here by Carl Burton, Oklahoma City theatre owner, is expected to start this month. Burton has acquired 18 acres of land for the project. This will allow for future expansion to 1,000-car capacity, he said. The theatre will have RCA equipment and will operate ten months of the year, closing only in January and February, according to Burton.”

Boxoffice, Aug. 21, 1948: “CARLSBAD, N. M. – Victor Farrar, formerly of Chickasha, Okla., has been named house manager of the newly opened Fiesta Drive-In, built here by Carl Burton at a cost exceeding $150,000. The 625-car ozoner was sold to Ray Bartlett of Artesia shortly before the formal opening."

Boxoffice, Aug. 28, 1948: “CARLSBAD – An editorial in the Carlsbad Current Argus took Theatre Enterprises, Inc., to task recently on the occasion of the opening of the Fiesta Drive-In, swank $150,000 ozoner built here by the circuit. The editorial said that the people of Carlsbad were disappointed with the opening attraction at the drive-in, and described the picture as a “10-year-old” film – “so old, in fact, that the actors' and actresses' clothes were out of style.” "

Boxoffice, Oct. 2, 1948: “CARLSBAD, N. M. – Bill Bartlett, city manager for Theatre Enterprises, Inc., owners of the swank new $50,000 Fiesta Drive-In opened here recently, replied to criticism of the opening film with a lengthy open letter to the Carlsbad Current Argus. Bartlett explained that the three first run houses here played current released long before they would be available to the ozoners. He also explained the the policy of the Fiesta was to play the best reissues."

The movie that caused such a fuss was “God’s Country and the Woman,” Warner Brothers' first feature-length film in full 3-strip Technicolor, released in January 1937.

dansdriveintheater on February 21, 2023 at 1:37 am

No hope for this theatre has since been torn down and except for the concession stand

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