New York Times Asks “Digital Projection of Films Is Coming. Now, Who Pays?”
LOS ANGELES, CA — Reporter Eric Taub takes a look into the economics of digital projection, and how the industry plans to shoulder the costs of upgrading.
Moviegoers who recently saw the Johnny Depp film “Once Upon a Time in Mexico'‘ at the Pacific Sherman Oaks Galleria 16 cinema here may have noticed that something was different. Instead of the traces of dust and scratches, and the slight shaking of the image that is perceptible at many screenings, they were looking at a picture that is pristine, sharp and steady.
That is because the film was projected digitally, the images fed not from a five-foot-diameter reel of 35-millimeter film, but from a computer hard drive, and beamed onto the screen using a projector without any moving parts.