A Special Academy Award for the Best Run Theater?
Back in the era when movie theaters were in their prime, it amazes me that the Academy Awards never thought to hand out a special award to the best run movie theater or the best run movie theater chain. For all the work and love and dedication that movie theater operators poured into running their theaters in the best possible way, it must have been terribly disheartening each year when the Academy Awards rolled around that they never got any sort of acknowledgment, let alone an Academy Award. It’s as if that aspect of the artistry and presentation was nonexistent, or so it must have felt to the movie theater operators. And today, many in Hollywood wonder why their films don’t fare well at the theater, such as director Ron Howard in recent times wondering what went wrong with his “Cinderella Man” theater-wise.
So if Hollywood hopes to enter an exciting new age of cinema, it could start up the process by giving strong recognition to where it has failed to before.
Not something that Academy Award viewers would want to see, you say? Well, I’d be quick to dispute that if this special award is presented and packaged properly.
Right now the MPAA is totally obsessed with cracking down on piracy, feeling that if the cost of movie production cannot be recouped through the sale of DVDs, the overall industry is doomed. Trouble is, in league with Prohibition, piracy can’t be stopped. But on the other hand, the experience of movies presented well in theaters cannot be pirated. Meaning that to get full force behind the movie theaters and to forget worrying about piracy is a winning proposition for Hollywood, whereby the reverse of that is the surest way to run Hollywood straight into the ground.
So Hollywood can start by giving an Academy Award to the best theater operator and make a very big deal of it as it does so. And thereafter, direct a much bigger percentage of its profits towards the theaters than it ever did before. And that, to me, will be the surest basis to Hollywood’s next new phase. But for Hollywood to do otherwise, the time will surely come when everyone will say, “Remember how great Hollywood once was? Where did it all go wrong?” And some are saying that now, while the theater operators themselves know full well why. But little can they do if Hollywood insists on keeping its eyes shut on this front.