Current Day Movie Palaces
There is an interesting article in yesterday’s (June 15) Wall Street Journal that has found a successful formula for drawing customers by emulating the movie palaces of the 1920s.
From the WSJ article:
[i]“They’re doing what needs to be done,” says Paul Dergarabedian, Exhibitor Relations' president. The industry needs to emphasize the difference between watching movies at a theater and at home. Muvico “does that by creating these incredible theaters,” he says. “It tells people, ‘I can’t do the same thing at home.’ ” National Amusements Inc. and Pacific Theatres Exhibition Corp. are two other chains with similar state-of-the-art theaters, he says.
“The industry is still going through changes,” Muvico’s Mr. Hashemi says. “With the shortening of the window between the DVD and the theatrical release we really have to create an event."
(rudy franchi, www.nostalgia.com))