NY Times: Advertisers Pour Money Into The Big Screen
A recent New York Times article took a look at the rising amount of advertising being shown at movie theaters.
A few interesting highlights:
• In 2004, ads in United States movie theaters grew 23 percent to $438 million, according to the Cinema Advertising Council.
• More than 27,000 of the total 37,000 movie screens in the United States run cinema advertising
• Off-screen promotions – including revenue from in-lobby promotions – rose 41 percent to $64 million.
• On-screen advertising revenues grew 20 percent last year to $374 million