Humana Medicare brings “Casablanca” back to the silver screen

posted by Michael Zoldessy on October 12, 2006 at 1:50 am

In an effort to promote their 2007 health plans, Humana is rereleasing “Casablanca” in theaters across the country. The promotion started yesterday in AMC, Regal and other major chains in specially designated markets.

The special screening events are designed to introduce those eligible for Medicare and their caregivers to Humana’s 2007 Medicare Advantage plans in a fun and entertaining environment.

“As Humana learned last year, education is key to helping those eligible for Medicare understand what subtle changes may be ahead for 2007,” said Debbie Smith, regional president for Seniors Products for Humana’s Western Region. “Continuing our industry-leading educational efforts around Medicare and providing guidance to seniors in learning ways to get the most value from their benefits creates a positive experience.”

In addition to “Casablanca,” attendees will also see “Changing Lives,” a short film about Humana that features several Humana Medicare Advantage members. Since no trip to the movies would be complete without popcorn and soda, refreshments will be served to all attendees.

To read more about this story, visit East Valley Living.

Comments (1)

JimRankin
JimRankin on October 12, 2006 at 11:21 pm

It’s nice to see the classic “Casablanca,” but at the cost of MORE advertising?!! By now in our day and age, some people must be equating advertising with the ‘breath of life.’ How wrong that is! And they will give out popcorn and soda? Be still my heart.

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