Movie advertiser will launch IPO
With the box office back in somewhat of an upswing, National Cinemedia is trying to cash in.
National CineMedia, which sells on-screen movie theater advertising, on Thursday filed with the U.S. Securities and Exchange Commission for an initial public offering.
The number of shares to be offered and the price range haven’t been determined, the Centennial-based company said in a statement.
The one-year-old company, which has about 240 employees, is a joint venture of Phil Anschutz’s Regal Entertainment Group, AMC Entertainment and Cinemark USA, the three biggest theater chains.
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