Paramount Montreal, Toronto, Calgary and a fourth cinema to be renamed Scotiabank
Cineplex whose brands include Cineplex Odeon, Galaxy and Silver City, went hunting for a company to buy the naming rights for its four Paramount-branded cinemas acquired from Famous Players.
Negotiations with landlords are ongoing, but the five Scotiabank-branded Cineplex cinemas are expected to include the Paramount theaters located in Toronto, Montreal, Calgary and Vancouver.
Scotiabank will be advertising its products in Cineplex lobbies. The agreement also includes installing automated banking machines in the five flagship theaters.
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