National Amusements introduces CyGamZ
DETROIT, MI — In order to lure in more moviegoers, one Showcase Cinema is rolling out a large gaming center to attract more of the younger crowd along with their families.
Movie theaters have long had arcades where people waiting for a movie to begin could pump in a quarter or two and enjoy a few minutes of game-playing fun.
But the CyGamZ center, which informally opened Friday, is different.
Located in an unused lobby of the Showcase multiplex, it covers a huge corner of the complex larger than several theaters put together. It encompasses a large lounge with a concession stand and pods of 24 Xbox 360 and PlayStation 2 video game consoles hooked up to flat screen TVs; party rooms that feature more consoles, more flat screens and the ability to run things like Powerpoint presentations; and a huge back room that houses 60 moodily lit Alienware PCs running a gamut of games from Sims 2 to Battlefield 2142.
To read more, go to The Detroit Free Press.