Smell-O-Vision making a comeback?

posted by CSWalczak on April 12, 2006 at 10:40 am

According to a report from the BBC, a Japanese firm has developed a fragrance machine for movies similar to the infamous Smell-O-Vision system of 1960.

Screenings of Colin Farrell’s latest film will be accompanied by a series of smells at a cinema in Japan.

Seven fragrances will waft from machines under back row seats during historical adventure The New World.

A floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments.

Cinemas across the country will be able to download programmes to control various sequences of fragrances for other upcoming films.

Comments (7)

Zweigbaum
Zweigbaum on April 12, 2006 at 4:33 pm

I smelled both attempts in NY: Mike Todd Jr’s Scent of Mystery and some foreign import travelog that wafted into the DeMille. I think any attempt to revive the experience is a mistake.

SpikeSpiegel6262044
SpikeSpiegel6262044 on April 12, 2006 at 5:47 pm

Aromatherapy in theaters, nice touch.
The Japanese are great, what will they think of next? Their food is the best and their animation is also the best.

Ed Solero
Ed Solero on April 13, 2006 at 8:18 am

I say we bring back the scratch ‘n’ sniff “Odorama” cards that accompanied the first release screenings of John Waters' “Polyester”! Man, was that an adventure!

SchineHistorian
SchineHistorian on April 15, 2006 at 6:58 am

Wow, i laughed out loud when i heard this “breaking news” on one of the entertainment shows. I guess the old saying is true: Those who forget the past are doomed to repeat it"! Hey, there’s a whole generation who never had the… pleasure?… of Smell-O-Vision. We kind of owe it to them, hunh?

jukingeo
jukingeo on April 15, 2006 at 1:33 pm

Ahhhh the Smell-O-Vision. It failed once…it will do so again. Perhaps the ONLY good reason to have one of these is to pump popcorn smell into the auditorium. I heard of that done several times. Works too…people get up and come back with popcorn.

JG

Joe Vogel
Joe Vogel on April 16, 2006 at 8:46 pm

Does the movie smell like Colin Farrell? That’s a disturbing thought. I’ve never seen him in person, but in his appearances on T.V. talk shows, he usually has sort of a seedy, boozy look. Now I’m imagining a nice, tidy Japanese theatre being filled with a smell redolent of one of those old skid row grind houses where bums used to sleep off their drunks.

TLSLOEWS
TLSLOEWS on March 17, 2010 at 5:39 pm

Lets hope this does not make a comeback some theatres smell bad on their own.

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