Theaters and fans embrace big screen concerts
Thanks to newer technology, theaters have been experimenting with non-movie content for a while… concerts, sports games, and lectures. In a new report, the Associated Press looks into the rising interest in digital concerts.
Combining rock shows and movie theaters is an idea at least as old as 1970’s “Woodstock,” the movie version of the previous year’s legendary three-day festival. But advances in technology are making it easier to pull off events like the May 9 Widespread Panic show — when the concert was beamed live to 114 theaters around the country, from California to Florida.
And an increasingly competitive marketplace is making the special events attractive for bands looking to reach new audiences and offer something special for their existing fans.
“The artists, the managers, the promoters … have all come to see there is a terrific value in bringing their music to movie-theater screens so fans can gather together to see them nationally — but in a very local and personal way,” said Dan Diamond, vice president of digital programming for Big Screen Concerts.