Further Details on AMC’s A.M. Cinema
Here is some more information direct from AMC regarding the new matinee policy:
Kansas City, Mo (July 13, 2006) —– AMC Theatres today announced the launch of A.M.Cinema, a new program providing early-morning guests the opportunity to see first-run movies at the best ticket price of the day. Beginning Friday, July 14, 2006, the program invites moviegoers to visit their local AMC theatre before noon Fridays, Saturdays, Sundays and holidays* to enjoy ticket prices of $4, $5 or $6 depending on the theatre and market. A.M.Cinema is available at more than 300 AMC theatres in the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic Johnson theatres and AMC Cineplex Odeon theatres. The program will also be offered at AMC’s seven Canadian locations beginning Friday, July 21, 2006.
For the full press release, please visit the AMC Site
There is still no word if Regal Entertainment or any other major chain will follow suit.