Dolby introducing new 3-D technology
LOS ANGELES, CA — In order to compete with the growing explosion of 3-D projection, Dolby is creating new, less-expensive technology for theaters.
Dolby Laboratories said Monday they will be working in conjunction with German virtual reality company Infitec GmbH to develop a three-dimensional theater projection system for movie theaters. The companies hope the venture will bring consumers that entertain themselves at home with DVDs, the Internet and video games back to the theaters.
Dolby, best known for its movie theater surround-sound systems, will combine Infitec’s 3-D technology with a digital cinema playback system it created for movie theaters that converts 35-millimeter film projectors into digital projection systems.
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