Small theater chain owners find niches
DURHAM, NC — The Phoenix Theatres chain is succeeding by avoiding competition and offering audiences new amenities. By putting extra thought into the markets they open theaters in and their specific clientele, the chain is becoming extremely popular in its respective areas.
“There is no theater in the north of Durham. You don’t get another theater [heading north] until you get to Roxboro,” said Zacheretti, flashing a smile as he contemplates the competitive landscape. Phoenix Theatres operates 84 screens from Kansas to Florida.
In an industry where the giant chains keep consolidating, small operators such as Phoenix and even smaller independents still find ways to entice moviegoers and make a buck.
For more, read the full story in the News & Observer.