Customer service keeps small-town theater open

posted by Michael Zoldessy on August 31, 2006 at 4:35 am

LIVINGSTON, AL — The Sumter Theatre in the this small Alabama town stays alive by going the extra mile for each of its few customers.

Livingston, outside the University of West Alabama, is a town of 3,048 in Sumter County, some 172 miles north of Mobile. It’s a sleepy town that got sleepier when Wal-Mart moved out in January.

Smitty said he’s not a natural businessman. He ran a store in town that failed. The movie theater isn’t doing much better financially, but he doesn’t have the debt this time. “We tread water,” he said. Some days he only has one person watch a movie. Fifteen is a good day, he said.

For more, read the full story in the Press-Register.

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