Cinema Ad Firm to roll out digital equipment
Maybe it’s a sign that we are only going to be seeing more advertising at our local theaters very soon or possibly a right step towards cleaner digital presentations. Nevertheless, Screenvision and National Amusements are getting together to bring you a more digital moviegoing experience.
Screenvision, one of the nation’s leading cinema advertising companies, signed an exclusive, multiyear deal with National Amusements Inc. to invest more than $10 million in high-definition digital equipment for more than 1,000 screens.
New York-based Screenvision said it would begin to roll out by year’s end its satellite, networking and projection systems designed to deliver advertising, cartoons and sports for viewing before a film starts.
Screenvision said the systems would be compatible with digital cinema projectors showing feature films.
You can read more in the LA Times.