Survey reveals new factors in moviegoing decline
Not just the content on screen, but competition from other leisure activities is pointed out in a new study on decreasing theater receipts.
The global decline in movie theater attendance is not a result of unappealing content, but rather reflects a dissatisfaction with the movie-going experience and increasing competition for the consumer’s share of time and money, this according to a global survey of consumers conducted by PA Consulting Group and the Motion Picture Association of America.
The survey also revealed that while consumer-spending habits will not undergo any fundamental changes over the next five years, movie attendance and home entertainment sales, including the sales of DVDs, will decline as entertainment options increase.
To read more on this analysis, go to PR Newswire.