Muvico founder to offer movies — and much more
Out to compete with the growing number of luxury brands, Hamid Hashemi, former Muvico founder is taking the standard one step further with a new one-stop entertainment destination in his new venture, IPic Entertainment.
IPic Entertainment aims to attract young professionals with a concept that combines a luxury movie theater, with a sit-down restaurant, high-end bowling alley, full-service bar and live entertainment. The first location will open this summer in a Milwaukee suburb, with longer-term plans in the works for South Florida.
“People still want to go out, but they want to know they’re getting value and entertainment for their dollar,‘” said Hashemi, founder and chief executive of the Fort Lauderdale-based IPic. “When you go to this facility it’s not going to be just to see a movie, it’s going to be to spend the night. It’s a total entertainment destination. The theater is a small part of it.”
To read more, go to the Miami Herald.
CORRECTION 1/23: Please note that this project is not affiliated with Muvico. Our apologies for not highlighting that originally.