AMC lets teachers in for free
posted by Michael Zoldessy on January 26, 2007 at 6:30 am
An interesting promotion to tie in with the new film, “Freedom Writers”, AMC is allowing teachers in for free for the next week to see the picture.
The offer is good from Friday through Feb. 1 for teachers in grades kindergarten through 12th who show a valid school identification or pay stub.
“We hope this will help express our sincere gratitude and appreciation for all that they do, often with very little thanks' in return,” the Kansas City-based exhibitor said in a news release.
To read more, go to AZ Central.
This is brilliant marketing. I personally think that it would really help the film exhibition business to do more things like this.