Imax, Regal pact on digital screen
IMAX and Regal have teamed up to open five theaters utilizing new technology that lowers the cost of large format and digital projection.
In a multitheater deal inked Tuesday with Regal Cinemas, Imax will bring its nascent digital projection technology to North America.
Regal and the Toronto-based large-screen format company have entered into a joint venture for five Imax theater systems. Two of them — skedded to be running in Knoxville, Tenn., and Las Vegas by the end of the year — use the company’s MPX technology (which allows multiplexes to enter large-format technology in a cost-effective way), while the other three — in Seattle and two other locations in the western U.S. — will use the company’s digital projection technology, set to go live in late 2008.
You can read the full story in Variety.