Bollywood chain expansion

posted by Michael Zoldessy on November 7, 2007 at 7:48 am

With the acquisition of the Texas FunAsia chain, the India-based Pyramid Saimira plans on expanding the operation into even more theaters.

U.S. entertainment companies have been pushing into India to expand into one of the world’s biggest growth markets. Now, at least one firm believes it can grow in the opposite direction thanks to an expanding and affluent North American base of South Asians with an appetite for Bollywood fare.

Chennai, India-based movie theater operator Pyramid Saimira has just created a North American arm to acquire Richardson, Texas-based FunAsia, which operates Bollywood movie theaters in Houston and suburban Dallas, a radio station, as well as banquet halls, dance floors and other entertainment venues for an undisclosed amount of cash.

Read more in the Hollywood Reporter