Simultaneous release a possibility?
Sure to be shot down by the theater chains, but regardless very tempting to the studios, Comcast is re-inciting discussion on the idea of simultaneously releasing new films to homes and theaters. They won’t say who but have claimed studios are interested if viewers at home would be willing to pay $30-$50 per showing.
How much would you pay to see a new theatrical release in the comfort of your own home? Comcast is trying to make the “simultaneous release” dream happen, but with prices being proposed in the $30-50 range per screening, the dream looks more like a Hollywood acid trip.
Comcast COO Stephen Burke told attendees at last week’s national cable confab that studios are interested, but that interest must be limited, for he didn’t name names and the studios aren’t talking. It is the first time we’ve heard some quasi-solid pricing details from a major player, however.
The idea behind “simultaneous release” is that technology-in particular, bandwidth to the home-has advanced to the point where day-and-date distribution of new films is not only technically feasible, but desirable.
For more, read Ars Technica.