This summer at the movies
Dan Glickman of the MPAA sounds off on the summer’s film business.
It’s been just a few weeks since the official start of summer. As folks break out their summer whites, dive into the local swimming pool and fire up the grill, one additional seasonal pastime is off to a blazing start: it seems everyone is heading to the movies.
Moviegoers today have plenty of choices for their entertainment — from television to video games to the beckoning outdoors. Yet the allure of air conditioning and fresh popcorn alone can hardly account for the movie-going masses visiting the theaters in such large numbers. From long-awaited summer sequels to smaller films that make us laugh, think, or both, the movies are enjoying a revival today.
First out of the gate were a bevy of fan favorites — from Spider-man to Shrek to Pirates of the Caribbean. Independents like Waitress found a place in our hearts and continue to thrive at the box office. Knocked Up demonstrated a bull market for films that celebrate the humor of being, well, human. Fans came back to see the gang from Ocean’s and just last weekend Fantastic Four: Rise of the Silver Surfer beat box office figures for the original which debuted in 2005.
For more, read the Huffington Post.