Record numbers of online ticket sales
Not only are more movie tickets being sold this summer but a higher percentage of those are being sold online than ever before.
Moviegoers are logging online more than ever to reserve a place in line for movie tickets, according to a study conducted by MovieTickets.com (www.movietickets.com), the world’s most powerful online movie ticketing provider. MovieTickets.com experienced an astounding 31% increase in overall online ticket sales for the first half of 2007(1) compared to the same time period in 2006, while overall box office receipts increased by nearly 3%(2).
“Clearly online movie ticketing has become an integral part of consumers' lifestyles. Planning ahead and committing to the in-theater experience has gone from a ‘want’ to a ‘need’ in many parts of the country,” said Joel Cohen Executive Vice President and General Manager MovieTickets.com. “And while e- commerce proliferation is a factor in our striking sales growth, we know that moviegoers are responding more and more to studio marketing campaigns to not only reserve their ticket for a must-see opening weekend film, but for all of their movie ticket buying.”
Maybe people are starting to treat moviegoing as more of an event than before?
Read the full story at CNN Money.