NYC’s Met Opera filling multiplex theaters in US
Even in its home town of New York City, the Met Opera is selling many tickets for multiplex broadcasts on large movie screens.
It’s all part of a marketing strategy by Met general manager Peter Gelb to attract a new, younger audience.
“We’re creating, basically, satellite opera houses,” Gelb said. “But the Met offers something you don’t get at a performance — cameras that show action behind the scenes and interviews in dressing rooms, the equivalent of going into the locker room of a sports team.”
On a recent weekend, ticket sales for the Met broadcasts reached $1.65 million, pushing Charles Gounod’s “Romeo and Juliet” to No. 11 in North American movie box-office receipts, according to Variety.
Read the full story in theSun Times.