Muvico signs up with Sony
LOS ANGELES, CA — Sony is moving forward with its plan to aggressively sell and install its new 4K digital projectors in theaters by signing an agreement with Muvico Entertainment.
Muvico’s Rosemont, IL location was the first theater in the US to use Sony 4K digital projectors, and following its success there, the movie chain decided to sign an exclusive deal with Sony. Muvico will install Sony technology throughout its new Thousand Oaks, CA facility this winter.
The agreement promises to use Sony equipment throughout its cinemas, such as LCD displays in the lobby and concession areas, PlayStations in its video arcades, VAIO computers for business and accounting, Sony cameras for security, and more.
Muvico has 13 locations with a total of 248 screens. Its Thousand Oaks location will feature valet parking, reserved seating, and a restaurant and bar for moviegoers 21 and older.
Read more at D-Cinema Today.