Cinemark opens fourth Utah multiplex
OREM, UT — Cinemark is opening Cinemark University Mall, a 14-screen, all digital theater this week. Five of the auditoriums have 3D capability, and this is the fourth theater Cinemark has opened in Utah.
Cinemark is hoping an economic downturn will help business since in five of the last seven recessions, movie attendance has boomed. During the last recession, in 2001, North American box office revenues rose nine percent.
The theater may also be used as part of the Sundance Film Festival. Cinemark has a contact to show festival films in Park City.
Read more in the Daily Herald.