AMC to build 100 digital IMAX screens
AMC Entertainment announced it has signed with IMAX to convert 100 screens in 33 markets to digital IMAX.
The idea is to compete with TV and DVDs by presenting an experience that cannot be replicated at home or with any other form of entertainment.
The digital IMAX screens will be 25% larger than average screens with laser-aligned sound systems.
AMC will charge a $3 premium over the regular ticket price.
IMAX films lined up for release include a January re-release of The Dark Knight, “Watchmen” and “Monsters vs. Aliens 3D” in March, “Star Trek” and “Night at the Museum 2” in May, Harry Potter in June, Jim Carrey’s “A Christmas Carol 3D” in November, and James Cameron’s long-awaited “Avatar 3D” in December.
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