Odeon gives Europe first taste of Imax
LONDON, ENGLAND — Odeon prepares for the holiday season by giving Imax its European debut.
Odeon, Europe’s largest exhibition chain, opens the first Imax screens in the continent to be kitted out with digital projection systems Friday at two multiplex sites in London.
The investment has cost Odeon £1.5 million ($2.2 million), but the company will be hoping to start cashing in from the get-go given the launch is well-timed to make the most of the annual Christmas holiday rush on plexes.
Read more at Variety.