Odeon gives Europe first taste of Imax

posted by Michael Zoldessy on December 9, 2008 at 3:44 pm

LONDON, ENGLAND — Odeon prepares for the holiday season by giving Imax its European debut.

Odeon, Europe’s largest exhibition chain, opens the first Imax screens in the continent to be kitted out with digital projection systems Friday at two multiplex sites in London.

The investment has cost Odeon £1.5 million ($2.2 million), but the company will be hoping to start cashing in from the get-go given the launch is well-timed to make the most of the annual Christmas holiday rush on plexes.

Read more at Variety.

Comments (1)

Al Alvarez
Al Alvarez on December 9, 2008 at 6:33 pm

This story has some misleading wording problems.

There have been IMAX screens in London and Manchester for years.

There are several other IMAX theatres operating throughout Europe although they may not be multiplex digital conversions.

“The Continent”, when referred to by Europeans, does not include the UK.

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