U.K. chain Odeon bars ‘Rambo’
LONDON, ENGLAND — In a mysterious move, Odeon has said it won’t show the new Rambo movie.
Odeon, the U.K.’s biggest exhib chain, will not show Sony’s new release “Rambo” at its theaters this weekend, citing undisclosed “commercial reasons.”
News has sent shockwaves around the local industry as “Rambo” is the frame’s most significant new release in the U.K. News has also enraged online Sylvester Stallone fans, especially those who live in rural areas where their only local cinema is an Odeon.
Decision by Odeon not to play the testosterone-fuelled pic will likely see its opening U.K. B.O. haul dented considerably even though Sony has spent much of this week scrambling to get other chains, including other market leaders Vue and Cineworld, to pump up their “Rambo” showings.
Read the full story in Variety.