Booze and the cinema
More and more theaters are using alcohol as a way of luring the adult crowd back into theaters.
Movie theater owners from California to Massachusetts are increasingly giving patrons the option of sipping a beer or a glass of wine with an expanding array of snacks.
About 150 first-run theaters serving alcohol have opened within the past three years, bringing the total of such establishments from 14 in 1997 to more than 400 today, says Patrick Corcoran, director of media and research for the National Association of Theatre Owners.
The full story is in USA Today.