Merger to bring more Asian Cinema to U.S.
ImaginAsian and Adlabs are partnering for an expansion of their interests in the U.S.
Reliance ADAG’s Adlabs Films Ltd, through its US subsidiary Adlabs Films USA, has signed a partnership deal with ImaginAsian Entertainment, Inc, a player in promoting Asian Pacific American culture to mainstream America.
Adlabs will operate a 240-screen movie theatre chain in the US from the second quarter of 2008. As part of its US strategy, Adlabs will show Hollywood films as well as cinema from South Asia and East Asia. ImaginAsian, with its marketing and distributing of Asian Pacific content, will supplement, support and provide content related to South Asia and East Asia.
Read more at Indiantelevision.com.