Comedy keeps movie theater owners smiling
posted by Michael Zoldessy on June 11, 2008 at 7:55 am
A Boston-area theater thinks outside the box by showcasing stand-up comedy.
The slump in business for local movie theaters is no laughing matter – unless, of course, you happen to be in the audience.
To combat flat ticket sales, the Showcase Cinemas in Randolph has added a comedy night to its menu of attractions. The Thursday evening “Stand-up Showcase” features four comics performing a 100-minute show. The first was held in a 180-seat auditorium in the theater May 15, and the series is expected to continue every Thursday night.
Read the full story in the Boston Globe.
I think this is a great idea! But it’s not new at all. When I was a kid, the theater people had local talent coming with animal tricks, mostly dog and cats. In fact, they would use your entrance ticket and raffle off a dog or two, pending parental approval, of course.
Showcase Cinemas is an example of making good use of downtime for the complete lack of interesting and long lived movies from Hollywood. Let’s face it, making movies out of comic book heroes is NOT going to save a fledgling industry.
Bravo to Showcase.